Senior Analyst, Advertising Insights & Strategy Consultant
MediaRadar, Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as a strategic partner to key high-value accounts, delivering advanced advertising analytics and competitive insights that inform media investment strategies.
- Conduct in-depth analyses of competitive advertising activity across current and emerging media channels to uncover market trends, share shifts, and creative strategy changes, leveraging MediaRadar paid media data and key public sources.
- Customize, normalize, and transform complex datasets to align with clients’ market perspectives, producing clear narratives and actionable insights.
- Design, implement, and oversee advanced, client-tailored reporting and analytics solutions—such as line-of-business landscape analyses, share-of-spend reports, and other customized insights, including ad hoc requests—to inform strategic planning and support data-driven decision-making.
- Ensure data integrity by validating accuracy, investigating anomalies, and troubleshooting discrepancies.
- Serve as the primary point of contact for client stakeholders within research and competitive intelligence teams.
- Collaborate with clients to identify business priorities, create tailored analytics solutions, and prepare statements of work for each engagement.
- Lead presentations and consultation sessions to deliver insights.
- Partner with account and product teams to communicate client feedback and influence roadmap priorities.
- Partner with clients to coordinate priorities, ensure timely delivery of work, and maintain accurate records of hours spent on each project.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Media/Communications, or a related field.
- 3–5+ years of experience in advertising analytics, consulting, market research, media agency strategy, and/or competitive intelligence.
- Strong command of advertising metrics and media performance analytics
- Proficiency with ad intelligence and data visualization tools
- Excellent communication skills with the ability to lead client conversations and present to senior stakeholders.
- High attention to detail, structured problem-solving approach, and ability to manage multiple priorities.
- Experience working with enterprise clients and a strong, hands-on understanding of a range of financial products and services, including Business Banking, Credit Cards, Wealth Management, and Telecom.
- Background in consulting or agency account strategy.
Benefits
- Medical, Dental & Vision Insurance
- 401k with Company Match
- Flexible PTO
- Commuter Benefits
- Gym Discounts
- Summer Fridays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
advertising analyticscompetitive intelligencedata visualizationmarket researchmedia performance analyticsdata integritycustomized reportingdata transformationproblem-solvingfinancial products
Soft skills
communication skillsclient engagementpresentation skillsattention to detailstructured problem-solvingmulti-priority managementcollaborationstrategic planningconsultationstakeholder management