MediaMarktSaturn

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MediaMarktSaturn

full-time

Posted on:

Location Type: Office

Location: Munich • Germany

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About the role

  • Translate consumer insights into effective activation plans; size and prioritize future growth audiences; define brand positioning for a digital environment
  • Operate at the intersection of brand, media, creativity, and digital innovation; develop best-in-class briefs; orchestrate digital-first activations from planning through post-evaluation
  • Own and continuously evolve global brand and marketing planning; translate corporate strategy into clear, prioritized global and local plans
  • Lead global planning cycles (annual planning, activity planning, scenario planning), including governance structures and decision forums; align global and local plans from objectives to channel-level execution within one integrated planning framework
  • Develop and enhance global measurement and KPI frameworks; monitor, analyze, and report planning KPIs, budgets, and efficiencies to ensure transparency and comparability
  • Track marketing and media trends, platforms, and technologies; turn insights into tangible pilots and actionable playbooks
  • Serve as a key interface between global strategy, finance, markets, and execution teams to ensure feasibility and alignment
  • Act as primary sparring partner for brand experts across 11 countries; co-create, provide constructive challenge, and align; facilitate workshops, trade-offs, and senior decision-making forums
  • Lead cross-functional projects with clear milestones, stakeholders, and measurable outcomes

Requirements

  • Several years of experience in global brand and marketing planning within large corporations or international organizations
  • Excellent structuring and synthesis skills—able to translate corporate strategy into concrete, prioritized marketing and channel plans and embed them in the organization
  • Strong ability to convert consumer and market insights into activation strategies and compelling creative briefs; confident in guiding and challenging creative and media agencies
  • Sharp commercial and financial mindset regarding budgets and investments
  • Solid understanding of media planning and measurement, especially for digital channels and platforms
  • Both hands-on and analytical—impact-driven with a can-do approach
  • Excellent stakeholder management across global, regional, and local functions; able to build consensus and manage conflicts
  • Strong moderation and facilitation skills, including for senior decision-making rounds
  • Structured project management skills with experience using relevant tools and full end-to-end ownership
  • Cultural awareness and experience working in international environments
  • Trend sensitivity and openness to leverage AI to shape future-leading approaches
  • Fluent in German and English (minimum C1)
Benefits
  • 30 days of vacation & company pension plan
  • Employee discounts & fitness partnerships
  • Training & development
  • Open corporate culture & team-oriented environment
  • Hybrid work (50/50)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global brand planningmarketing planningmedia planningmeasurement frameworksKPI developmentconsumer insightsactivation strategiesproject managementbudget managementdigital channels
Soft Skills
structuring skillssynthesis skillsstakeholder managementmoderation skillsfacilitation skillsanalytical mindsetimpact-drivencultural awarenessconflict managementcreative guidance