Freelance CDP Strategist – Restaurant/Hospitality Growth Brand
Mediacurrent
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $90,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop a comprehensive CDP strategy tailored to restaurant/hospitality operations, customer journey touchpoints, and growth objectives
- Design and implement data architecture that unifies customer interactions across online ordering, loyalty programs, in-store experiences, and digital channels
- Create actionable insights and reporting frameworks that empower leadership to make data-informed strategic decisions
- Establish segmentation strategies and audience-building capabilities that enhance paid media performance and lifecycle marketing
- Partner with our internal teams to ensure CDP strategy aligns with broader marketing initiatives and client goals
- Build systems and processes designed to grow with the business during this high-growth period
Requirements
- 5+ years working with customer data platforms (Segment, Treasure Data, Tealium, Adobe CDP, or similar)
- Proven experience in restaurant, QSR, hospitality, or multi-location retail environments
- Strong understanding of CRM integration, loyalty program data, and point-of-sale system connections
- Track record of building CDP strategies from ground zero through successful implementation
- Experience creating segmentation frameworks and audience strategies for marketing activation
- Ability to translate complex data concepts into clear, strategic recommendations for non-technical stakeholders.
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
customer data platformsdata architecturesegmentation strategiesaudience-building capabilitiesCRM integrationloyalty program datapoint-of-sale system connectionsdata-informed decision makingreporting frameworksmarketing activation
Soft skills
strategic recommendationscommunicationcollaborationleadershipdata translation