Mediacurrent

Director

• Define the comprehensive digital experience strategy and transformation roadmap
• Establish governance frameworks, decision-making processes, and success metrics
• Lead stakeholder alignment across multiple client departments
• Develop audience segmentation models and user journey maps for key personas
• Facilitate cross-departmental workshops and discovery sessions
• Review comprehensive audit analyses from team members and help synthesize findings into actionable recommendations
• Advise technology team in selection and implementation planning for unified technology stack
• Create measurement frameworks linking digital initiatives to institutional goals
• Present strategic recommendations to senior leadership.

Senior Director, Creative Product Strategy