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About the role
Key responsibilities & impact- Conduct qualitative and quantitative research to understand customer needs and perceptions
- Partner with Product to inform roadmap decisions through customer research, competitive analysis, and usage insights
- Develop positioning and messaging for new and existing features
- Own go-to-market planning and execution for new features and enhancements, including internal enablement and external communications
- Define adoption strategy for high-impact features and identify opportunities to increase usage
- Analyze product usage data and customer feedback to identify gaps in understanding or value realization
- Maintain and evolve buyer personas across facilities and professionals
- Equip Sales and Account Management with messaging and collateral
- Partner with Lifecycle Marketing to ensure positioning is reflected in campaigns and in-product experiences
Requirements
What you’ll need- A minimum of 5+ years of marketing experience, including at least 3 years in a product marketing role
- Experience partnering closely with Product teams on feature launches and roadmap planning
- Strong positioning and messaging skills
- Analytical mindset with the ability to translate data and customer insight into strategic recommendations
- Proven ability to drive cross-functional initiatives and influence stakeholders across Product, Sales, and Marketing
- Ability to manage multiple initiatives and prioritize effectively in a fast-paced environment
Benefits
Comp & perks- Competitive Compensation: Based on experience and performance
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
- Paid parental leave
- Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
- Ownership: Drive meaningful business impact on a team you’ll help build and define!
- Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
qualitative researchquantitative researchcompetitive analysisproduct usage analysisgo-to-market planningadoption strategycustomer feedback analysisbuyer persona developmentmessaging developmentcollateral creation
Soft Skills
analytical mindsetstrategic recommendationscross-functional collaborationinfluencing stakeholdersprioritizationtime managementcommunication skillscustomer insight translationinitiative managementfast-paced environment adaptability