Medely

Lifecycle Marketing Manager

Medely

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $120,000 - $134,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and execute B2B lifecycle marketing strategies to support onboarding, product education, engagement, retention, and expansion.
  • Leverage internal data to uncover engagement opportunities and develop segmentation and targeting strategies that align with customer behaviors and lifecycle stages.
  • Own and optimize lifecycle communications across channels, including email, in-app messaging, direct mail, and more.
  • Think creatively and test new channels and tactics to drive engagement and retention that align with evolving customer behaviors and business goals.
  • Partner with Sales and Account Management to identify opportunities for post-sale nurturing, upsell, cross-sell, and reactivation campaigns.
  • Create segmented, personalized marketing journeys tailored to healthcare facility personas.
  • Design lifecycle programs for a future product-led motion, including automated onboarding, feature adoption, and success milestone campaigns triggered by customer behavior.
  • Conceptualize and manage incentive-based campaigns (e.g., limited-time offers, referral bonuses, usage rewards) to drive specific behaviors such as first-time bookings, repeat usage, or adoption of features.
  • Leverage marketing automation platforms to build and scale journeys.
  • Establish lifecycle KPIs and regularly report on performance, driving continuous improvement through A/B testing and experimentation.

Requirements

  • 5+ years of experience in lifecycle, CRM, or retention marketing, with at least 2 years focused on B2B audiences.
  • Experience supporting a sales-led motion and building for product-led growth.
  • Strong understanding of the B2B customer journey, including onboarding, adoption, and account expansion.
  • Proficiency with marketing automation and CRM tools.
  • Analytical mindset with a bias toward testing, learning, and optimization.
  • Excellent communication and collaboration skills; able to work cross-functionally.
Benefits
  • Competitive Compensation: Based on experience and performance
  • Long-term Incentives: 401k
  • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
  • Flexibility: We believe that work/life balance is important, so we offer flexible and unlimited PTO
  • Paid parental leave
  • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!
  • Ownership: Drive meaningful business impact on a team you’ll help build and define!
  • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingB2B marketingsegmentation strategiestargeting strategiesA/B testingcampaign managementcustomer behavior analysisautomated onboardingfeature adoptionperformance reporting
Soft skills
analytical mindsetcommunication skillscollaboration skillscreativitycross-functional teamworkoptimization focusproblem-solvingstrategic thinkingcustomer-centric approachadaptability