Senior Manager – Social, Influencer, PR, Partnerships

Medela

Senior Manager of Social, Influencer, PR and Partnerships at Medela LLC, leading marketing strategies to enhance brand visibility and engagement. Collaborating across teams to drive consumer relevance and cultural impact.

Posted 4/30/2026full-timeMcHenry • Illinois • 🇺🇸 United StatesSenior💰 $125,000 per yearWebsite

About the role

Key responsibilities & impact

Lead Social Strategy: Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
Drive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
Build Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
Launch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
Connect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversion
Collaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
Measure What Matters: Track performance across channels, generate insights, and continuously optimize for impact

Requirements

What you’ll need

6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
Deep understanding of today’s current social platforms, creator ecosystems, and digital media trends
Strong knowledge of today’s current influencers and content creatives
Strong analytical skills with experience in performance tracking and campaign measurement
Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figm
Proven success building influencer/creator programs and securing earned media coverage
Experience working across integrated marketing teams and managing external partners/agencies
Analytical mindset with the ability to turn data into actionable insights
Excellent storytelling, communication, and project management skills

Benefits

Comp & perks

Comprehensive benefits plan
401K with match
Money Purchase Plan
16-week Paid Parental Leave
Generous PTO package, including 14 paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social mediaPRinfluencer marketingpartnershipsbrand communicationsperformance trackingcampaign measurementcontent directionengagement strategies

Soft Skills

analytical skillsstorytellingcommunicationproject managementrelationship management