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Senior Manager – Creative Content
MedelaSenior Manager of Creative Content for Medela, enhancing brand presence across campaigns and digital platforms. Leading agency relationships and creative development for D2C initiatives.
About the role
Key responsibilities & impact- Lead creative content development across campaigns, product launches, and evergreen brand initiatives for D2C
- Translate brand strategy into impactful creative across digital, social, web, email, video, and paid media
- Partner with Brand leadership to ensure all creative content output reflects Medela’s brand strategy, visual identity, and tone of voice, D2C
- Lead content planning and storytelling development across campaigns, product priorities, and key brand moments
- Own agency relationships, ensuring clear direction, strong collaboration, and high-quality delivery
- Build scalable creative content frameworks, campaign toolkits, and asset packages for global and local use, D2C
- Partner cross‑functionally with Brand, Marketing, Digital, Product, and Communications teams
- Oversee creative workflows from briefing through delivery and continuously improve ways of working
- Ensure creative consistency, performance alignment, and brand excellence across all touchpoints
Requirements
What you’ll need- 8–10+ years of experience in creative content development, content strategy, brand marketing, or agency leadership in D2C
- Proven success leading creative for integrated campaigns and digital-first environments in D2C
- Strong agency management experience and comfort providing clear, actionable creative feedback
- Strategic thinker with the ability to translate brand direction into compelling content and asset development
- Strong understanding of creative development processes across digital, social, web, email, and campaign channels for D2C
- Proficiency in Microsoft Office and presentation tools; familiarity with creative workflow tools and content planning systems is a plus
- Ability to balance creative judgment with operational rigor
- A collaborative mindset and passion for great storytelling.
Benefits
Comp & perks- Comprehensive benefits plan
- 401K with match
- Money Purchase Plan
- 16-week Paid Parental Leave
- Generous PTO package, including 14 paid holidays
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative content developmentcontent strategybrand marketingagency leadershipintegrated campaignsdigital-first environmentscreative development processesstorytelling developmentcampaign planningasset development
Soft Skills
strategic thinkingcollaborationcreative judgmentoperational rigorclear communicationactionable feedbackpassion for storytelling