Strategy

• Lead the formulation and execution of corporate strategy initiatives, ensuring alignment with our overall mission and vision
• Conduct market analysis and competitive research to identify trends, opportunities, and threats, informing strategic decision-making
• Collaborate with executive leadership to prioritize strategic initiatives and allocate resources effectively
• Develop and implement brand strategies that enhance our brand equity and align with our corporate goals
• Oversee brand positioning, messaging, and perception to ensure consistency across all platforms and touchpoints
• Identify and evaluate new business opportunities to drive growth, including potential acquisitions, partnerships, and market expansions
• Monitor the performance of growth initiatives and adjust strategies as needed to optimize outcomes
• Partner with various departments to ensure successful implementation of strategic initiatives, fostering a culture of collaboration and alignment

Director, Corporate Strategy

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Director, Corporate Strategy

Fraud Strategy Lead, Credit Card & DDA