Digital Marketing

• Collaborate with strategic marketing and cross-functional teams to execute digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.
• Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.
• Oversee development and implement revisions/updates to all websites, including content and engagement reporting. Manage digital agencies.
• Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.
• Mange ICP and tradeshow target lists optimizing for maximum reachability and loading into marketing automation and Salesforce.
• Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement.
• Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.
• Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.
• Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.

Digital Marketing Specialist

Digital Marketing Specialist – Financial Solutions

Regional Marketing Digital Campaign Manager – Contractor

Digital Marketing Specialist

Digital Marketing Manager

Intern – Online Marketing