Lifecycle Marketing Manager

MedBridge

Lifecycle Marketing Manager optimizing customer journey at MedBridge Inc. Building programs to drive engagement, product adoption, retention, and growth across channels.

Posted 4/24/2026full-timeRemote • Arizona, California, Colorado, Florida, Idaho, Illinois, Kansas, Massachusetts, Minnesota, Missouri, New Hampshire, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the Customer Journey: Manage and strengthen lifecycle touchpoints from prospect through expansion, defining key moments that drive activation, adoption, and retention.
Develop Lifecycle Strategy: create segmentation frameworks and behavior-based programs that improve engagement and lifetime value.
Execute & Optimize Campaigns: Plan, build, and optimize automated campaigns across email, in-app, SMS, and push to support product initiatives and feature launches.
Leverage Data to Drive Decisions: Monitor performance, analyze user behavior, and use insights to improve targeting, messaging, and overall program effectiveness.
Scale Through Automation & AI: Use automation and AI tools to improve workflows, reporting, and campaign development.
Partner Cross-Functionally: Work closely with Product, Sales, and Account Management to align lifecycle programs with company goals and priorities.
Improve Signal & Reduce Noise: Continuously refine communications to ensure relevance, clarity, and value across all touchpoints.

Requirements

What you’ll need

4–6+ years in lifecycle, CRM, or growth marketing, ideally in a SaaS or subscription business.
Strong experience building and optimizing multi-channel lifecycle programs.
Hands-on experience with marketing automation platforms (e.g., HubSpot), CRMs (e.g., Salesforce), and in-product messaging tools (e.g., Pendo).
Comfortable working with lifecycle metrics and using data tools (e.g., Tableau, PostHog) to measure and improve performance.
Experience using AI tools to support process improvement, campaign creation, personalization, or testing.
Strong communication and project management skills with experience working across teams.

Benefits

Comp & perks

Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMgrowth marketingmulti-channel lifecycle programsmarketing automationdata analysiscampaign optimizationsegmentation frameworksuser behavior analysisAI tools

Soft Skills

communicationproject managementcross-functional collaboration