Digital Channel Manager – Marketing

Medallion Bank

Digital Channel Manager optimizing digital lead generation channels for Medallion Bank. Focused on paid search, affiliate marketing, SEO, and social media in a hybrid work environment.

Posted 4/26/2026full-timeSalt Lake City • Utah • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

The Digital Channel Manager (Marketing) is responsible for the strategy, execution, and optimization of Medallion Bank’s digital lead generation channels, with a primary focus on paid search, affiliate marketing, SEO, social media, and emerging digital acquisition channels.
Own performance across paid search (Google Ads/Bing), affiliate, SEO, paid & organic social, retargeting, and other emerging digital channels.
Manage paid search campaigns end-to-end, including keyword strategy, ad copy, landing page alignment, bid strategy, and A/B testing.
Partner with external agencies and internal stakeholders to drive efficient CPCs, MQL, and SQLs, and maintain lead quality standards.
Manage affiliate and publisher relationships, sourcing new partners while optimizing existing programs.
Monitor traffic quality, fraud prevention, attribution accuracy, and ROI across affiliate channels.
Partner with IT and other external vendors to drive SEO strategy, technical enhancements, and content optimization.
Support paid and organic social initiatives that drive lead capture and mid-funnel engagement.
Own digital funnel reporting from click to lead to activation, working closely with Sales and Marketing Operations.
Leverage CRM and marketing automation platforms (e.g., HubSpot, or comparable tools) to route, score, and nurture leads.
Maintain disciplined documentation and approvals for creative, messaging, and disclosures.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field; or equivalent
Minimum of 2 – 3+ years of experience directly managing digital paid media campaigns within paid search, social and/or affiliate channels, preferably in banking, financial services, fintech, or regulated industries
Proven success driving measurable lead generation results across paid search and other digital acquisition channels
Strong understanding of conversion optimization, attribution models, and digital funnel performance
Experience working with agencies, affiliates, and third-party vendors
High analytical proficiency with tools such as Google Ads, Google Analytics, Google Search Console, Marketing CRMs, and other SEO tools
Familiarity with financial performance metrics and budget management
Ability to translate complex financial concepts into customer-friendly messaging
Strategic thinker with strong analytical and problem-solving capabilities.

Benefits

Comp & perks

Competitive salary and performance-based incentives
Health, dental, and vision insurance
401(k) with company match
Paid time off and holidays
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchaffiliate marketingSEOsocial mediadigital lead generationkeyword strategyA/B testingconversion optimizationattribution modelsdigital funnel performance

Soft Skills

analytical proficiencystrategic thinkingproblem-solvingcommunicationcollaboration