Marketing Manager

MedAire

Marketing Manager optimizing marketing strategies and managing campaigns for MASA’s Supplemental Insurance Solutions. Focusing on lead generation and supporting sales performance across multiple channels.

Posted 5/15/2026full-timeFort Lauderdale • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Executing and optimizing marketing strategies and go-to-market plans across multiple sales channels.
Managing marketing campaigns across digital, direct mail, seminar/event marketing, partner programs, and other lead generation channels.
Supporting and improving lead management processes including intake, qualification, routing, and alignment with sales teams.
Monitoring campaign performance metrics and contributing to budget tracking, optimization, and reporting across channels.
Analyzing marketing performance data--including lead generation, RSVP rates, conversion rates, and campaign effectiveness--to support optimization efforts.
Providing input and feedback on marketing messaging, campaigns, and materials in collaboration with creative and compliance teams.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
Three to five years of experience in marketing, demand generation, campaign management, or related functions.
Experience supporting marketing campaigns, lead generation initiatives, or customer engagement programs.
Foundational understanding of marketing analytics, performance metrics, and attribution concepts, with the ability to learn and apply new tools and frameworks.
Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting.
Familiarity with CRM systems, marketing automation platforms, or digital advertising tools.
Preferred: Experience in insurance, financial services, healthcare, or other regulated sales environments, and/or experience supporting seminar-based, inside sales, or direct-to-consumer marketing programs.

Benefits

Comp & perks

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
401(k) program with a company match
Paid time off
Company-paid short-term disability, long-term disability, and basic life insurance
Free MASA membership
Professional and friendly company culture that supports a clear mission: “Protecting families with compassion when others don’t.”
Opportunity to grow your expertise, expand your impact, and take on increasing ownership as you develop within the role.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesgo-to-market planslead management processescampaign performance metricsmarketing performance datalead generationconversion ratesmarketing analyticsperformance metricsattribution concepts

Soft Skills

collaborationfeedbackoptimizationanalysiscommunication