MedAire

Director, Lead Engagement Strategy

MedAire

full-time

Posted on:

Location Type: Hybrid

Location: Sunrise • Florida • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Design and optimize the full engagement ecosystem—owning how we communicate with leads and members at every stage of their journey
  • Your mission: increase conversion, boost retention, and maximize the lifetime value of every touchpoint
  • Lead the strategy and execution of automated marketing journeys across email, SMS, IVR, landing pages, and more—primarily using HubSpot
  • Build and refine communications that power our seminar, ecommerce, and inside sales channels, while also launching new initiatives like referral programs, webinars, and upgrade campaigns
  • Partner with cross-functional teams—Tech, Legal, Field Sales, Product, and external agencies—to build compliant, high-performing campaigns
  • Oversee key marketing assets, from seminar presentations to retention journeys, and continuously test and optimize based on results

Requirements

  • 8+ years of experience in marketing, with 5+ in engagement/lifecycle marketing or marketing communications
  • Proven ability to build and optimize data-driven journeys across multiple channels
  • Experience using HubSpot (or similar platforms like Marketo or Salesforce Marketing Cloud) to manage complex workflows and segmentation
  • A strong eye for performance—skilled in reporting, A/B testing, and using data to drive decisions
  • Excellent project management skills and comfort managing multiple initiatives at once
  • Experience working cross-functionally with teams like Sales, Tech, Legal, and Creative
  • Strong written communication and asset development skills (presentations, guides, collateral)
  • Knowledge of referral programs, retention strategies, or membership-based business models is a plus
  • Bachelor’s degree in Marketing, Communications, or related field
Benefits
  • Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
  • 401(k) program with a company match
  • Paid time off
  • Company-paid short-term disability, long-term disability, and basic life insurance
  • Free MASA membership
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
engagement marketinglifecycle marketingdata-driven marketingA/B testingreportingworkflow managementsegmentationmarketing communicationsretention strategiesreferral programs
Soft Skills
project managementwritten communicationcross-functional collaborationstrategic thinkingperformance optimizationinitiative managementasset developmentteam leadershiporganizational skillscreative problem solving