Director, Lead Engagement Strategy

MedAire

Director of Lead Engagement Strategy at MASA to optimize marketing communications and engagement ecosystems. Focusing on increasing conversion, boosting retention, and leading automated marketing journeys.

Posted 4/17/2026full-timeSunrise • Florida • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design and optimize the full engagement ecosystem—owning how we communicate with leads and members at every stage of their journey
Your mission: increase conversion, boost retention, and maximize the lifetime value of every touchpoint
Lead the strategy and execution of automated marketing journeys across email, SMS, IVR, landing pages, and more—primarily using HubSpot
Build and refine communications that power our seminar, ecommerce, and inside sales channels, while also launching new initiatives like referral programs, webinars, and upgrade campaigns
Partner with cross-functional teams—Tech, Legal, Field Sales, Product, and external agencies—to build compliant, high-performing campaigns
Oversee key marketing assets, from seminar presentations to retention journeys, and continuously test and optimize based on results

Requirements

What you’ll need

8+ years of experience in marketing, with 5+ in engagement/lifecycle marketing or marketing communications
Proven ability to build and optimize data-driven journeys across multiple channels
Experience using HubSpot (or similar platforms like Marketo or Salesforce Marketing Cloud) to manage complex workflows and segmentation
A strong eye for performance—skilled in reporting, A/B testing, and using data to drive decisions
Excellent project management skills and comfort managing multiple initiatives at once
Experience working cross-functionally with teams like Sales, Tech, Legal, and Creative
Strong written communication and asset development skills (presentations, guides, collateral)
Knowledge of referral programs, retention strategies, or membership-based business models is a plus
Bachelor’s degree in Marketing, Communications, or related field

Benefits

Comp & perks

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
401(k) program with a company match
Paid time off
Company-paid short-term disability, long-term disability, and basic life insurance
Free MASA membership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

engagement marketinglifecycle marketingdata-driven marketingA/B testingreportingworkflow managementsegmentationmarketing communicationsretention strategiesreferral programs

Soft Skills

project managementwritten communicationcross-functional collaborationstrategic thinkingperformance optimizationinitiative managementasset developmentteam leadershiporganizational skillscreative problem solving