Digital Marketing Specialist – Demand Generation
MedAire
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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Tech Stack
About the role
- Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising
- Managing and maintaining HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives
- Supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences
- Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including landing pages, ads, and email content
- Monitoring and analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and providing insights to improve results
- Working with Sales and Sales Operations teams to support lead flow, tracking, and alignment with campaign objectives
Requirements
- 3+ years of hands-on experience executing B2B demand generation campaigns, including paid media and lifecycle marketing
- Proficiency in HubSpot workflows, automation, and campaign management
- Experience supporting paid media campaigns, including programmatic advertising, search, and paid social
- Experience working in B2B or B2B2C marketing environments, particularly those involving indirect or channel-based distribution (e.g., brokers, partners, resellers)
- Experience in insurance, employee benefits, or healthcare is a plus
- Experience executing campaigns across multi-step or indirect buyer journeys, where multiple stakeholders influence conversion
- Strong analytical skills with experience using CRM and reporting tools (e.g., Microsoft Dynamics, Power BI, Tableau)
- Ability to work collaboratively, manage priorities, and operate with a sense of urgency in a cross-functional environment
Benefits
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
- 401(k) program with a company match
- Paid time off
- Company-paid short-term disability, long-term disability, and basic life insurance
- A free MASA membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B demand generationpaid media campaignslifecycle marketingcampaign managementprogrammatic advertisingsearch advertisingpaid social advertisinganalytical skillsmulti-step buyer journeyslead generation
Soft Skills
collaborationpriority managementurgencycross-functional teamwork