Digital Marketing Specialist – Demand Generation

MedAire

Digital Marketing Specialist driving B2B demand generation campaigns for MASA. Executing digital marketing initiatives to support lead generation and business outcomes in a remote role.

Posted 4/14/2026full-timeRemote • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising
Managing and maintaining HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives
Supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences
Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including landing pages, ads, and email content
Monitoring and analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and providing insights to improve results
Working with Sales and Sales Operations teams to support lead flow, tracking, and alignment with campaign objectives

Requirements

What you’ll need

3+ years of hands-on experience executing B2B demand generation campaigns, including paid media and lifecycle marketing
Proficiency in HubSpot workflows, automation, and campaign management
Experience supporting paid media campaigns, including programmatic advertising, search, and paid social
Experience working in B2B or B2B2C marketing environments, particularly those involving indirect or channel-based distribution (e.g., brokers, partners, resellers)
Experience in insurance, employee benefits, or healthcare is a plus
Experience executing campaigns across multi-step or indirect buyer journeys, where multiple stakeholders influence conversion
Strong analytical skills with experience using CRM and reporting tools (e.g., Microsoft Dynamics, Power BI, Tableau)
Ability to work collaboratively, manage priorities, and operate with a sense of urgency in a cross-functional environment

Benefits

Comp & perks

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
401(k) program with a company match
Paid time off
Company-paid short-term disability, long-term disability, and basic life insurance
A free MASA membership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationpaid media campaignslifecycle marketingcampaign managementprogrammatic advertisingsearch advertisingpaid social advertisinganalytical skillsmulti-step buyer journeyslead generation

Soft Skills

collaborationpriority managementurgencycross-functional teamwork