Measured

Director, Marketing Science

Measured

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

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Job Level

Lead

Tech Stack

AWSCloudGoogle Cloud PlatformPythonSparkSQLTableau

About the role

  • Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects
  • Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities
  • Own statistical modeling architecture and ensure scientific rigor
  • Conduct deep-dive analysis on test results and model outputs
  • Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what”
  • Deliver customer-facing narratives with clear business implications
  • Support CS in interpreting test/model results and crafting recommendations
  • Join key client calls, QBRs, and renewal discussions as the expert voice of measurement
  • Help CS anticipate challenges and align on optimization actions
  • Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets
  • Build dashboards and reports to track campaign and channel-level performance
  • Perform A/B testing, incrementality validation, and lift modeling
  • Develop processes to help teams monitor, document, and report on ROI from campaign changes
  • Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer)
  • Evolve dashboards and test summaries for usability and clarity
  • Recruit, mentor, and manage a team of analysts and data scientists
  • Champion a culture of intellectual rigor, commercial thinking, and outcome orientation

Requirements

  • 8+ years in marketing measurement, data analytics, or media science
  • Deep knowledge of incrementality testing, MMM, and media attribution
  • Strong background in statistical techniques (e.g., causal inference, regression modeling, A/B testing)
  • Proficiency in data visualization tools (Tableau, Power BI, Looker, or equivalent)
  • Experience with digital media platforms (e.g., Google Ads, Meta, TikTok) and performance metrics
  • Ability to tell a compelling story from data — especially to non-technical audiences
  • Familiarity with cross-channel budget planning, optimization, and testing constraints
  • Strong written/verbal communication and executive presence
  • Bachelor’s or Master’s in a quantitative field (e.g., Statistics, Computer Science, Marketing Analytics)
  • Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively
  • Driven by curiosity and initiative to improve processes and explore new approaches
  • Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting.
  • Comfortable with rapid change
  • Leads with integrity and embraces diversity in all forms
  • Preferred:
  • Experience with cloud platforms (e.g., AWS, GCP)
  • Familiarity with SEO/SEM principles and digital marketing levers
  • Exposure to big data tools (Spark, Hive, etc.)
Benefits
  • 100% Remote
  • Competitive Total Rewards and flexible paid time off
  • Opportunities to give back through Measured for Good
  • Engaged, diverse, and curious culture
  • Award-winning technology powered by an agile, collaborative team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PythonSQLstatistical modelingincrementality testingMMMcausal inferenceregression modelingA/B testingdata visualizationperformance metrics
Soft Skills
storytellingcommunicationexecutive presencedecision-makingcuriosityinitiativecollaborationadaptabilityintegritydiversity awareness
Certifications
Bachelor's in StatisticsBachelor's in Computer ScienceBachelor's in Marketing AnalyticsMaster's in StatisticsMaster's in Computer ScienceMaster's in Marketing Analytics