Measured

Senior Manager, Go-to-Market Operations

Measured

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Manage operations of the GTM funnel — from marketing-qualified lead (MQL) to closed-won revenue.
  • Partner with marketing to optimize lead capture, scoring, routing, and attribution through HubSpot and all systems used in marketing to sales handoff.
  • Monitor and optimize for conversion rates at each funnel stage; identify drop-off points and recommend corrective actions.
  • Ensure seamless handoffs across GTM (Marketing, Sales, and CS) through documented processes and SLAs.
  • Manage CRM hygiene and enforce operational best practices to ensure accurate pipeline and forecasting data.
  • Support account planning, target segmentation, and lead routing logic to drive efficiency.
  • Create enablement resources, dashboards, and playbooks to increase sales velocity and accountability.
  • Own system integrations across HubSpot, Gong, Google Workspace, and data visualization tools.
  • Build and maintain dashboards that provide clear visibility into marketing & sales and Customer Success performance, pipeline health, and revenue progress.
  • Audit data across sources to ensure accuracy and consistency for leadership reporting.
  • Translate business objectives into measurable KPIs and ensure all teams have visibility into progress.
  • Communicate insights and process updates clearly and proactively to GTM leadership.
  • Support sales and marketing leadership with ad hoc reporting and special projects.

Requirements

  • 5+ years in Sales Operations, Marketing Operations, or GTM Operations at a high-growth B2B SaaS or data/analytics company.
  • Strong command of HubSpot CRM and Marketing Hub, with working knowledge of automation and attribution systems.
  • Proven track record improving funnel conversion rates, pipeline integrity, and operational efficiency.
  • Highly analytical with strong Excel/Google Sheets and data visualization skills (e.g., Tableau).
  • Comfortable managing multiple projects, proactively getting organizational alignment on priorities, prioritizing under deadlines, and operating autonomously.
  • Excellent communicator — able to simplify data into actionable insights for both technical and commercial teams.
  • Confident decision-maker with the ability to take calculated risks and navigate ambiguity effectively.
  • Driven by curiosity and initiative to improve processes and explore new approaches.
  • Demonstrated ability to operate autonomously while contributing effectively within a collaborative team setting.
  • Comfortable with rapid change.
  • Leads with integrity and embraces diversity in all forms.
Benefits
  • 100% Remote
  • Competitive Total Rewards and flexible paid time off
  • Opportunities to give back through Measured for Good
  • Engaged, diverse, and curious culture
  • Award-winning technology powered by an agile, collaborative team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Sales OperationsMarketing OperationsGTM Operationsfunnel conversion ratespipeline integrityoperational efficiencydata visualizationExcelGoogle Sheetsautomation systems
Soft skills
analyticalexcellent communicatordecision-makercuriosityinitiativecollaborativeability to prioritizeadaptabilityintegrityembracing diversity