Measure Marketing Results Inc.

Performance Marketing

• Manage 20–30 Google Ads accounts for local B2B businesses in the US.
• Build, manage, and optimize Search, Performance Max, Display, and Remarketing campaigns.
• Manage Microsoft Ads (Bing) campaigns and support Meta Ads campaigns when required.
• Perform keyword research, audience research, and competitor analysis.
• Write compelling, conversion-focused ad copy using AI or in-house content team.
• Continuously optimize bids, budgets, audiences, search terms, and campaign structure.
• Improve campaign performance through testing and data analysis.
• Collaborate with Customer Success Managers, SEO Specialists, and designers to achieve client goals.
• Prepare monthly performance reports with actionable insights and recommendations.
• Identify opportunities to improve lead quality, increase conversions, and grow client accounts.
• Stay current with the latest Google Ads features, AI-powered tools, and paid media best practices.

Paid Search Specialist, Google Ads

Content Writer

• Research, write copy for websites, blogs, email campaigns, and landing pages
• Tailor content across platforms to ensure voice, tone, and messaging align with brand goals
• Apply on-page SEO best practices including keyword targeting and meta descriptions
• Work closely with account managers and SEO specialists to align content with campaign goals
• Participate in content audits and performance reviews
• Use insights from analytics to refine future copy