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Junior Paid Ads Manager
MeanPug DigitalJr. Paid Ads Manager assisting in paid campaigns across Meta and Google for law firm clients.
About the role
Key responsibilities & impact- Assist in building and launching paid campaigns across Meta and Google for law firm clients
- Monitor campaign performance daily and flag issues or opportunities to senior team members
- Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative
- Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events
- Assist in preparing client-facing performance reports with clear summaries of results and recommendations
- Run basic creative and audience tests under the direction of senior paid media staff
- Stay current on platform updates, new ad formats, and best practices across Meta and Google
- Collaborate with account strategists to ensure campaign activity aligns with client goals
Requirements
What you’ll need- 1 to 2 years of hands-on experience running paid campaigns on Meta Ads and Google Ads
- Comfortable working inside Meta Ads Manager and Google Ads on a daily basis
- Basic understanding of campaign structure, bidding strategies, and audience targeting
- Comfortable working with performance data and drawing simple conclusions from it
- Familiarity with UTM parameters and conversion tracking concepts
- Strong attention to detail and highly organized, you catch errors before they go live
- Good communicator who can clearly summarize campaign performance for internal teams
- Comfortable in a fast-paced, remote environment where priorities shift and deadlines are real
- Bonus skills (nice to have)
- Exposure to programmatic advertising platforms
- Familiarity with GA4 and basic analytics reporting
- Experience with call tracking platforms such as CallRail or CallTrackingMetrics
- Any exposure to the legal industry or professional services
- Working knowledge of landing page best practices and conversion rate optimization
Benefits
Comp & perks- Medical, dental, and vision insurance
- Company-sponsored 401(k) with matching
- Flexible work schedule, work when and where you're most productive as long as deliverables are met
- Up to $500 reimbursement for pet adoption fees or vaccinations
- Technology stipend for equipment setup
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid campaignsMeta AdsGoogle Adscampaign structurebidding strategiesaudience targetingperformance data analysisUTM parametersconversion trackingconversion rate optimization
Soft Skills
attention to detailorganizational skillscommunication skillsability to summarizeadaptabilityproblem-solvingcollaborationtime managementfast-paced environmenterror detection