SEO Manager

MeanPug Digital

Senior SEO Manager responsible for executing technical and content SEO strategies for law firms. Collaborating with account strategists to optimize client web presence through informed decisions and data analysis.

Posted 5/18/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

- Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact
- Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues
- Implement and maintain schema markup across law firm site templates in WordPress
- Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations
- Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console
- Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets
- Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance
- Audit and optimize existing on-page content for relevance, structure, and search intent
- Identify content gap opportunities and develop roadmaps to close them
- Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance
- Monitor and improve local rankings across target practice areas and geographies
- Identify and resolve local listing inconsistencies across directories and data aggregators
- Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track
- Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists
- Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements
- Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical

Requirements

What you’ll need

- 5+ years of hands-on SEO experience, with a strong track record across technical, content, and local SEO
- Deep familiarity with WordPress, including comfort implementing technical SEO changes directly in the CMS and common plugins (Yoast, RankMath, etc.)
- Expert-level proficiency with Screaming Frog, Semrush, Ahrefs, Google Search Console, and Google Business Profile
- Strong understanding of Core Web Vitals, page speed optimization, and how site performance intersects with SEO
- Proven ability to conduct keyword research and translate findings into clear content strategies and briefs
- Experience managing local SEO across multi-location clients or businesses with multiple service areas
- Highly organized and comfortable managing a large volume of client work through project management tools
- Strong written communication skills
- Agency experience strongly preferred
Bonus skills (nice to have)
- Experience in the legal vertical or other regulated industries
- Familiarity with log file analysis and crawl budget optimization
- Experience with link building strategy and execution
- Working knowledge of HTML, CSS, and JavaScript as they relate to SEO implementation
- Exposure to GA4, GTM, and conversion tracking setup

Benefits

Comp & perks

- Medical, dental, and vision insurance
- Company-sponsored 401(k) with matching
- Flexible work schedule, work when and where you're most productive as long as deliverables are met
- Up to $500 reimbursement for pet adoption fees or vaccinations
- Technology stipend for equipment setup
- Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

technical SEOkeyword researchcontent strategyon-page optimizationlocal SEOschema markuplink buildingHTMLCSSJavaScript

Soft Skills

strong written communicationhighly organizedproject managementcollaborationproblem-solving