Digital Marketing Manager

Meal Ticket

Digital Marketing Manager driving demand generation for foodservice SaaS company. Leading paid media, SEO, website optimization, and marketing automation efforts.

Posted 5/9/2026full-timeRemote • Pennsylvania • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full paid program across Google, Microsoft, ChatGPT, LinkedIn, Meta, YouTube, DSPs, and review sites (Capterra, Trustpilot, G2, etc.).
Scale proven channels and test new ones: AI Max, PMax, CTV/OTT, and emerging formats to diversify acquisition and reduce channel concentration risk.
Optimize against cpMQL, cpOpp, pipeline-to-spend, and ROAS through rigorous A/B testing of creative, landing pages, audiences, and bidding.
Lead organic and AI search strategy: technical SEO (indexation, schema, page speed), on-page optimization, and content strategy for high-value non-brand keywords.
Execute our AEO/GEO playbook to grow visibility in AI Overviews, ChatGPT, Claude, Perplexity, etc. – deploying LLM.txt, topical authority clusters, and snippet-optimized content.
Own site conversion with a mandate to push CVR toward 3%+.
Build and test landing pages, CTAs, and form flows in Webflow using GA4, heatmaps, and session data.
Run HubSpot: lead scoring, email nurture workflows, lifecycle management, UTM/attribution infrastructure, and Salesforce integration.
Build and maintain reporting in HubSpot, Salesforce, GA4, and Looker Studio.
Partner cross-functionally with Product Marketing, Content, Sales, and RevOps to align campaigns with GTM motions, promos, and pipeline targets.

Requirements

What you’ll need

5–7 years of B2B SaaS digital marketing with measurable pipeline and revenue impact.
AI-first mindset – you’re someone who is at the forefront of AI tool usage to solve complex problems and drive efficiency without sacrificing quality.
Deep proficiency in Google Ads (Search, PMax, AI Max), Microsoft Ads, LinkedIn, Meta, and DSPs.
Hands-on SEO/AEO experience: technical audits, keyword strategy, AI search optimization.
Proficiency with SEO tools like Semrush and Ahrefs expected.
HubSpot expertise (lead scoring, workflows, attribution).
Salesforce CRM familiarity required.
Strong GA4 and Looker Studio skills.
Comfortable building dashboards that tell a story, not just display numbers.
Webflow or equivalent CMS experience for landing pages and CRO – you can build and ship a page without filing a ticket.

Benefits

Comp & perks

Performance bonuses tied to key growth KPIs.
Comprehensive health insurance (medical + dental).
401(k) with company match.
Unlimited PTO and 15 company-paid holidays.
Fully remote (U.S.) with periodic in-person team gatherings (2-3 times a year).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS digital marketingGoogle AdsMicrosoft AdsLinkedIn AdsMeta AdsDSPsSEOAEOGA4Webflow

Soft Skills

AI-first mindsetcross-functional collaborationdata storytellingproblem-solvingleadership