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Digital Marketing Specialist
Meal Helper HeroesDigital Marketer driving brand awareness and sales for home care agency through online strategies. Managing campaigns, analyzing metrics, and optimizing ROI for social media and SEO/SEM.
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Campaign Management: Planning and implementing paid campaigns on social media (Facebook, LinkedIn, etc.) and Google Ads.
- SEO/SEM Optimization: Conducting keyword research, on-page optimization, and SEO strategies to increase organic search rankings.
- Content Strategy: Developing engaging content for websites, blogs, and social media platforms.
- Analytics & Reporting: Using Google Analytics and other tools to measure traffic, evaluate KPIs, and report on campaign ROI.
- Email Marketing: Creating and managing email campaigns to nurture leads and retain customers.
- Social Media Engagement: Managing daily social media postings, monitoring engagement, and building community.
- Market Research: Analyzing competitor advertising and identifying new market trends.
Requirements
What you’ll need- Technical Skills: Proficient in SEO/SEM, Google Analytics, content management systems (CMS) like WordPress, and email marketing software.
- Creativity: Ability to create engaging, consistent and on-brand content.
- Data Analysis: Strong ability to analyze web statistics and translate them into actionable insights.
- Communication: Excellent written and verbal communication skills for content creation and reporting.
- Education/Experience: Typically a degree in Marketing, Communications, or relevant work experience in digital marketing roles.
- Photo and Video Editing Skills: Proficient on any tools for photo and video editing.
Benefits
Comp & perks- Competitive Base Pay: $6.50/hr (w/ pay raise)
- Make a Difference: You’ll play a key role in ensuring that clients receive the best care possible.
- Growth Opportunities: As we grow, so will you! There’s plenty of room for advancement and learning.
- Fun & Supportive Team: We’re a tight-knit group that values collaboration, compassion, and a good laugh.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOSEMGoogle Analyticscontent management systemsemail marketingdata analysisphoto editingvideo editing
Soft Skills
creativitycommunication