Growth Lead

Meadow Memorials

Growth Lead managing paid channels and conversion strategies for Meadow's expansion in funeral services. Focus on data-driven decision-making and scalable market strategies.

Posted 7/31/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $145,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid channels, including Google and Meta, with a strong focus on conversion optimization and localized campaign execution across multiple markets. Proficient in analytical tracking and reporting to enhance funnel performance and drive experimentation.

Highest-signal resume keywords

Paid Search ManagementMeta AdvertisingConversion Rate OptimizationLocalized Campaign ExecutionAnalytical Funnel Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StructureBidding StrategiesCreative TestingLanding Page OptimizationFunnel Analysis

Soft Skills

Analytical ThinkingAttention to Detail

Industry Keywords

Paid ChannelsMulti-Market ExecutionExperimentationReporting Cadence

About the role

Key responsibilities & impact

Own all paid channels: Google and Meta, optimizing campaigns end-to-end
Win the conversion: run landing-page and conversion program
Scale into new markets: localize campaigns and landing pages as Meadow expands
Build the testing engine: establish a steady experimentation and reporting cadence

Requirements

What you’ll need

Hands-on paid execution: personally run Paid Search and Meta, campaign structure, bidding, and creative testing
A conversion mindset: focus on what happens after the click, landing pages, funnel conversion
Multi-market execution: experience running localized campaigns across many markets
Deeply analytical: able to track and analyze funnel drop-offs

Benefits

Comp & perks

Competitive salary and equity
Generous health, dental, and vision coverage