Director, Brand Communications

MDWerks Inc.

Director of Brand Communications at Mineralys Therapeutics focused on establishing PR for Lorundrostat launch. Leading strategy, agency management, and communications in a fully remote role.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $185,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Brand Communications strategy within regulated pharmaceutical environments, with a strong focus on advocacy engagement, media strategy, and compliance. Proven ability to lead cross-functional teams and manage agency relationships effectively.

Highest-signal resume keywords

Brand Communications StrategyMLR/PRC GovernanceAdvocacy Engagement Program DevelopmentCardiovascular ExperienceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pharmaceutical CommunicationsContent DevelopmentMedia StrategyChannel PlanningBudget ManagementData CommunicationsCrisis ManagementPerformance MeasurementCompliance FrameworksStakeholder Engagement

Soft Skills

Collaborative SpiritStrong Communication SkillsResourcefulnessAbility to Lead Through AmbiguityHigh Personal Accountability

Certifications & Qualifications

MBABachelor's Degree

Industry Keywords

Healthcare CommunicationsBiotechCardiologyHypertensionPatient AdvocacyDisease AwarenessLaunch CommunicationsKOL EngagementMedia RelationsRegulatory Compliance

About the role

Key responsibilities & impact

Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences
Develop and govern the content calendar for Brand PR, ensuring message consistency, channel sequencing, and compliance across earned and owned channels
Own paid amplification strategy for earned content, including boosting of media coverage, publication announcements, and disease education assets within pre-approved legal and regulatory frameworks
Lead product-specific media strategy and launch communications planning, including key milestones, narrative arcs, and channel sequencing in coordination with Brand, Corporate Communications, and Medical teams
Partner with commercial, digital, and brand teams to ensure consistent narrative translation across paid, owned, and earned channels
Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding across HCP and patient audiences
Own congress and data communications strategy, including partnership on press release development, on-site media engagement, KOL interview logistics, and post-congress amplification
Partner on the KOL and DOL engagement strategy and integration of clinical voice into PR planning
Partner with Medical Affairs and Brand Marketing to build and execute advocacy partnerships across cardiology, hypertension, primary care, and health-equity organizations, designing original co-created initiatives beyond transactional sponsorships
Develop and execute celebrity and patient ambassador programs, including identification, vetting, onboarding, content development, channel planning, speaker preparation, and MLR/PRC compliance guardrails
Develop and execute patient story programs tied to the disease experience, including identification of storytelling opportunities, content development, speaker preparation, channel planning, and compliance guardrails
Own brand and disease-state social media strategy and content calendar, coordinating with Digital and MarTech on channel planning, content amplification, and reuse across approved channels
Build and operate a real-time flag-and-act capability for brand-relevant media, social, advocacy, and competitive moments, including monitoring, tiered escalation, internal routing, and rapid approval protocols
Develop issue-preparedness infrastructure, including scenario planning, pre-approved holding statements, and response protocols in coordination with Legal and Corporate Communications, with alignment to corporate issues-management protocols
Lead and manage the Brand PR agency end-to-end, including day-to-day direction, briefing, feedback, budget oversight, performance management, and quarterly planning
Serve as the primary bridge between Brand Marketing, Corporate Communications, Medical Affairs, Legal, Regulatory, Investor Relations, and external agency partners on all communications matters
Actively participate in MLR/PRC, bringing Brand PR materials through review efficiently, with strong version control, clear approvals, and minimal rework
Measure message pull-through, quality of coverage, share of voice, engagement, advocacy progress, and recommendations for optimization
Manage the Brand Communications budget and relevant external vendor and agency relationships

Requirements

What you’ll need

MBA or bachelor’s degree plus 10+ years of pharmaceutical, biotech, or healthcare communications experience, with at least 6 years in brand PR or communications in an HCP or patient-facing context
Demonstrated ownership of brand communications strategy in a regulated pharmaceutical or biotech environment
Cardiovascular and/or launch experience is strongly preferred
Track record of managing and holding agencies accountable in an MLR/PRC-governed environment
Experience building or scaling an advocacy engagement program, with knowledge of the cardiology and hypertension association landscape preferred
Familiarity with celebrity or patient ambassador program development, including compliance and legal frameworks
Deep fluency with MLR/PRC processes and demonstrated ability to move efficiently through review without sacrificing quality
A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit
Proven ability to lead through ambiguity and define direction in a fast-moving, pre-launch environment
Strong cross-functional leadership and the ability to influence without authority
Excellent writing, messaging, and communication skills

Benefits

Comp & perks

health insurance
dental
vision
time off
401K