Director, HCP Marketing

MDWerks Inc.

Director of HCP Marketing at Mineralys Therapeutics focusing on hypertension treatments. Responsible for launch strategies, brand messaging, and cross-functional leadership.

Posted 6/10/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
Partner with market research to identify and translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
Lead development and execution of messaging, creative campaign, tactical development, including personal and non-personal channels
Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force training and initiatives.
Lead sample strategy as part of the HCP launch plan, partnering cross‑functionally to ensure compliant execution and field pull‑through.
Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Develop and manage relationships with external vendors and agency partners

Requirements

What you’ll need

MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience including 6+ years in HCP marketing
Demonstrated launch experience
Cardiovascular and/or chronic care experience is highly preferred.
A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
Proven ability to lead through ambiguity and define direction
Experience effectively leading cross-functional teams and agency partners.
Excellent communication and presentation skills.

Benefits

Comp & perks

medical
dental
vision
time off
401K

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HCP brand strategyclinical data analysiscampaign measurementmetrics developmentlaunch experienceomnichannel strategyfield force trainingcompliance executionevidence generation planning

Soft Skills

collaborative spiritpersonal accountabilityresourcefulnessleadership through ambiguitycommunication skillspresentation skills

Certifications

MBAbachelor's degree