MDWerks Inc.

Director – HCP Marketing

MDWerks Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $175,000 - $250,000 per year

Job Level

Senior

About the role

  • Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics.
  • Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics.
  • Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels
  • Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions.
  • Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints.
  • Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives.
  • Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution.
  • Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning
  • Establish performance indicators to assess and optimize launch performance and promotional effectiveness.
  • Develop and manage relationships with external vendors and agency partners
  • Manage HCP marketing budget and resource allocation

Requirements

  • MBA or bachelor’s degree plus 10+ years of pharmaceutical or biotech industry experience with at least 6 years in HCP marketing
  • Demonstrated ownership of launch strategy
  • Cardiovascular and/or chronic care experience is highly preferred.
  • A builder mindset with high personal accountability, resourcefulness, and a collaborative spirit.
  • Proven ability to lead through ambiguity and define direction
  • Experience effectively leading cross-functional teams and agency partners.
  • Excellent communication and presentation skills.
Benefits
  • medical
  • dental
  • vision
  • time off
  • 401K
  • participating in Mineralys incentive plans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HCP brand strategylaunch strategysegmentationprescribing behaviorsomnichannel strategyperformance indicatorsbudget managementresource allocation
Soft Skills
collaborative spiritpersonal accountabilityresourcefulnessleadershipcommunication skillspresentation skillsability to lead through ambiguity
Certifications
MBAbachelor's degree