Director of Clinician Engagement

MDCalc

Director of Clinician Engagement at MDCalc, developing strategies for user growth and engagement. Overseeing marketing initiatives to deepen platform adoption and support clinical missions.

Posted 5/2/2026full-timeNew York City • New York • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and implement strategies to grow the identified user base across platforms, developing and deploying personalized, relevant experiences to clinicians.
Design initiatives that deepen user engagement, increase session frequency, and drive consistent platform usage. Manage editorial calendar, strategize mechanisms for thought leadership, including speaking events, conference planning, and press engagement.
Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms. Develop campaigns that drive awareness, trial, and retention among healthcare professionals. Source and manage vendors.
Establish KPIs and reporting frameworks to measure the effectiveness of growth and engagement initiatives. Incorporate user feedback from survey data and focus groups as needed. Use data to inform strategy, identify opportunities, and iterate on tactics.
Partner closely with product and engineering to align on user experience improvements, feature adoption, and platform capabilities that support engagement goals. Collaborate with content and commercial teams to ensure cohesive messaging and priorities.
Evaluate and apply AI-based approaches to audience segmentation, personalization, content discovery, and marketing operations. Partner with product and data teams on practical AI applications that support identification and engagement goals.
Build a culture of experimentation, including designing A/B tests, pilots, and trials to validate strategies before scaling.

Requirements

What you’ll need

5+ years of experience in digital marketing, growth, or user engagement in healthcare, health tech, or a regulated industry
Proven track record of developing and executing strategies that drive user acquisition, identification, and retention
Strong analytical skills with experience using data to inform decisions and measure impact
Experience with marketing automation, CRM platforms, and analytics tools
Familiarity with mobile app marketing, including app store optimization and push notification strategy
Excellent communication and presentation abilities, with experience influencing cross-functional stakeholders
Ability to operate independently and move quickly in a fast-paced, resource-constrained environment
Understanding of or genuine interest in healthcare, clinical workflows, and the needs of medical professionals
Strong organizational abilities with a bias toward action and measurable outcomes
Preference for candidates based in or able to travel to NYC

Benefits

Comp & perks

Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide.
Medical, Dental, & Vision coverage, with option to extend to your dependents
Company-sponsored short-term insurance
Fully-paid 8 week parental leave, after 6 months of employment
Company-sponsored 401k, after 3 months of employment
Unlimited vacation for salaried roles - we trust you to take the time you need
Tri-annual company offsites to connect, reflect, and plan together
Work from home monthly stipend
Hybrid work environment with a great team office in Greenwich Village, NYC
A culture of fun and motivated team members who believe in a greater mission here at MDCalc

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketinguser engagementgrowth strategiesdata analysismarketing automationCRM platformsanalytics toolsapp store optimizationA/B testingSEO/SEM

Soft Skills

analytical skillscommunicationpresentation abilitiesinfluencing stakeholdersorganizational abilitiesindependenceadaptabilitycollaborationstrategic thinkingcreativity