MDaudit

Customer Lifecycle Marketing Manager

MDaudit

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $140,000 per year

About the role

  • Lead the development and execution of a comprehensive customer lifecycle marketing strategy
  • Design and launch high-impact, multi-channel programs
  • Build and optimize personalized customer journeys
  • Create and distribute high-value content assets
  • Partner closely with Customer Success Managers, Sales, and Product teams
  • Proactively mitigate retention risk through triggered programs
  • Own and scale a best-in-class customer advocacy and reference program
  • Manage the end-to-end lifecycle campaign calendar
  • Establish, track, and report on core KPIs
  • Collaborate cross-functionally with Product Marketing, Content, Creative/Brand, RevOps, and Sales
  • Evaluate and enhance the annual Customer User Group meeting
  • Partner with Customer Success and Leadership to launch a Customer Advisory Board program

Requirements

  • 3-5+ years of B2B SaaS experience in customer marketing, lifecycle marketing, retention marketing, or customer success marketing
  • Proven success driving adoption, expansion revenue, and retention through coordinated post-sale programs
  • Strong experience partnering with Customer Success/Account Management teams
  • Hands-on expertise with marketing automation (HubSpot required) and CRM (Salesforce preferred)
  • Experience with implementing and managing ABM tools
  • Exceptional project management, cross-functional collaboration, and communication skills
  • Data-driven approach: skilled at defining KPIs, analyzing performance, optimizing programs for ROI
  • Experience building and managing customer advocacy/reference programs
Benefits
  • Medical, Dental & Vision Coverage
  • 401K (with company match)
  • Unlimited vacation policy
  • Peer Nominated Awards & Recognition
  • On-demand learning program
  • Remote Cooking Classes, Yoga Sessions & Mixology Classes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer lifecycle marketingmulti-channel programspersonalized customer journeyscontent creationKPI trackingmarketing automationABM toolsdata analysisprogram optimizationcustomer advocacy programs
Soft Skills
project managementcross-functional collaborationcommunicationstrategic thinkingproblem-solvingrelationship buildingleadershipadaptabilitycreativityanalytical thinking