Content Manager – Institutional & B2B
Kraken Digital Asset Exchange
Content Marketing Manager
MCIM by Fulcrum Collaborations
full-time
Posted on:
Origin: • 🇺🇸 United States • Virginia
Visit company websiteJob Level
SeniorLead
About the role
- Develop and own our content strategy aligned with buyer journey stages: problem unaware, problem aware, solution aware, and action
- Create and manage content for key personas (Site Chief, Regional Ops Leader, Finance Leader) with a clear focus on lead generation and sales enablement
- Write and edit high-quality content including blogs, white papers, case studies, videos, landing pages, and sales collateral
- Collaborate with SEO and digital teams to ensure content ranks and converts
- Maintain and evolve a content calendar that supports both always-on ABM and campaign-specific initiatives
- Project-manage freelance writers and designers to scale production as needed
- Track content performance and use data to optimize future content development
- Partner closely with product marketing, demand generation, and sales to ensure content fuels account-based programs and accelerates pipeline
Requirements
- 7–10 years of experience in content marketing or content strategy within a B2B SaaS company
- Proven ability to develop full-funnel content strategies that drive engagement and pipeline
- Strong writing and editing chops, with an ability to tailor tone and format to various personas and stages
- Familiarity with modern B2B marketing stacks and funnel frameworks (e.g., HubSpot, Salesforce, SEO platforms)
- Experience working in or marketing to industrial, data center, manufacturing, or similar technical audiences is a strong plus
- Bonus: familiarity with EAM, CMMS, or mission-critical operations software
