Growth Marketing

• Lead the marketing account leads team, directly lead client projects to enable client revenue growth, and lead all client’s growth strategy to generate revenue while maintaining a high labor efficiency.
• Understand growth-focused clients needs and objectives to develop revenue-generating strategies, tech stacks and omnichannel tactics
• Coach/Manage the marketing account leads team to create revenue generation and success for McGaw.io clients
• Directs all growth-focused projects with strategy, team leadership, technical knowledge, client communication, and revenue generation
• Establish goals and metrics to ensure the team and client have a common understanding of scope and objectives
• Accurately manage resource allocation and hours of all marketing team or contractors.
• Provide often an in-depth review of the team’s work to catch inaccuracies and provide feedback, coaching, correction, and processes to improve future projects.
• Ensuring growth-focused accounts/projects on budget and profitable
• Keeping growth-focused projects in scope and that new item get priced/scoped as new projects
• Meeting with clients often to provide leadership, strategy and direction.
• Correctly scope and estimate new projects to ensure profitability.
• Scheduling team and projects months in advance to enable sales to know the availability of resources
• Conduct weekly coaching and one on one meetings with the team
• Reporting and analyzing growth projects to ensure they are exceeding clients expectations

VP of Growth Marketing

Director of Growth

Growth Marketing Manager

Growth Associate

Senior Manager, Consumer User Acquisition