Lead the design and implementation of next-gen media measurement and optimization capabilities, integrating marketing mix, long term brand equity measurement, in-flight measurement (e.g., lift studies, A/B testing), pre-market factors that affect media (e.g., creative testing)
Develop media-driven volume forecasting tools to integrate into McCormick’s demand forecasting platform
Drive and leverage external connections to find new and improved tools and approaches to bring into McCormick
Partner with vendors used for outsourced models, serving as lead consultant on technical methodology alignment integration with new capabilities
Develop training content that enables business partners to use marketing optimization capabilities more effectively

Requirements

Bachelor’s degree in Mathematics, Statistics, Engineering or Data Analytics/Science, or closely related field
8+ years’ experience in data science, with media analytics expertise
Demonstrated sound understanding of concepts, principles and practices in Marketing and Sales
Understanding of the business and technical aspects of Marketing Mix Modeling, Media Effectiveness Testing tools (Lift, A/B, etc.), Creative Testing, and proficiency for the evolution of and other tools in the Media Effectiveness Space
Demonstrated skills and results in analyzing complex datasets, generating insights and building robust statistical models
Demonstrated ability to connect the dots between complex data/analytics and business understanding
Proficiency with building dashboards for business users using data visualization software (Power BI preferred)
Expertise in SQL and Python coding
Demonstrated experience with building data models, machine learning & AI
Comfortable working with structured and unstructured data sources, e.g. syndicated data, SAP
Proven project leadership experience with demonstrated success in balancing multiple projects in a fast-paced environment; foresees and addresses issues before they become significant obstacles
Strong technical curiosity, a passion for problem solving and the ability to uncover richness of analytic insight that translates to business opportunity
Demonstrated agile learning skills; ability to learn new technology, skills & tools quickly and easily
Ability to synthesize analytic learnings and translate into compelling stories for a business audience
Effective at building collaborative, cross functional and cross-geography partnerships
Excellent written communication and presentation skills
Ability to travel internationally, as needed (0-5%)
Strong personal leadership, including attention to detail, quality of work and bias toward action
CPG or Food/Bev experience (preferred)

Benefits

Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
Wellbeing programs including Physical, Mental and Financial wellness
Tuition assistance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data sciencemedia analyticsMarketing Mix ModelingMedia Effectiveness TestingA/B testingSQLPythondata visualizationmachine learningstatistical modeling

Soft Skills

project leadershipproblem solvingagile learningcollaborationcommunicationpresentation skillsattention to detailcross-functional partnershipanalytical thinkingbusiness insight translation