Consumer & Market Insight Analyst
McCormick & Company
full-time
Posted on:
Location Type: Hybrid
Location: HUIXQUILUCAN • Mexico
Visit company websiteExplore more
About the role
- Synthesize insights from secondary and syndicated resources to develop trend reports, using both traditional and AI-assisted tools to identify emerging consumer and cultural patterns.
- Customize insight content for customer-facing presentation and storytelling materials.
- Execute rapid-turn surveys to support customer requests, ensuring efficient and high-quality data collection and interpretation.
- Support team capability development, trainings, and related activities, including awareness of evolving digital and AI-enabled insight tools.
Requirements
- Bachelor’s Degree in Marketing, Consumer Insights, Anthropology, Sociology, Communications, Journalism, Business, or other related field.
- 3+ years of experience in consumer insights, cultural trends, marketing research, or related analytics roles.
- Experience in trend forecasting, cultural intelligence, social listening, or content/story development preferred.
- Awareness of emerging AI tools used for insight generation, data synthesis, or content creation (e.g., generative AI platforms, AI-based trend identification tools).
- Strong qualitative synthesis skills with the ability to connect patterns across primary research, secondary sources, and cultural signals.
- Excellent storytelling ability – translating insights and trends into clear, compelling narratives that inspire action.
- Demonstrated ability to integrate and synthesize learnings from primary and secondary research into compelling insights and actionable business recommendations.
- Knowledge of a variety of common qualitative and quantitative consumer research methods.
- Proficiency in reading, analyzing, and communicating with data, including descriptive statistics and means testing.
- Ability to develop and program surveys (experience with Qualtrics, Toluna, Suzy, Forsta, or similar platform preferred).
- Strong project management skills with the ability to prioritize multiple projects in a fast-paced environment.
- Proficiency with MS Excel, Power Point & Word.
- Excellent written, oral, presentation, and storytelling skills.
- Effective consulting and interpersonal/collaboration skills, including working with cross-functional teams (e.g., Marketing, Sales, Product Development) and with external partners (e.g., vendors).
- Collaborative mindset with openness to learning and applying emerging technologies, including AI tools that enhance insight quality and efficiency.
- Fluent in English (spoken & written).
Benefits
- 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
trend forecastingcultural intelligencesocial listeningcontent developmentqualitative synthesisquantitative research methodsdata analysissurvey programmingdescriptive statisticsmeans testing
Soft Skills
storytellingproject managementcollaborationinterpersonal skillsconsultingcommunicationprioritizationadaptabilitycritical thinkingcreativity