Associate Media Manager
McCormick & Company
full-time
Posted on:
Location Type: Hybrid
Location: Hunt Valley • Maryland • 🇺🇸 United States
Visit company websiteSalary
💰 $74,330 - $130,080 per year
Job Level
JuniorMid-Level
About the role
- Support execution of digital media campaigns across North America that deliver growth for McCormick and the customer with specific focus on lower-funnel conversion
- Help deliver insights-led digital media inputs as part of full funnel planning process in partnership with McCormick’s media agency
- Work collaboratively with creative and business teams to customize assets in accordance with retailer specifications and brand tone of voice
- Provide inputs for planning digital media budget
- Analyze campaign level data and provide insights and recommendations for go forward strategy using both POS data and shopper card data.
- Contribute to regular campaign read out presentations by providing data, insights, and context associated with shopper marketing plans
- Identify opportunities to simplify media planning process
- Leverage expertise from category management, consumer insights, and retail teams to develop data driven digital media plans
- Utilize post execution analytics to provide data-led recommendations on future optimizations
- Elevate the role of data and analytics in driving digital media execution and post campaign evaluation
- Provide granular account-specific data for input into marketing mix
Requirements
- BA in Marketing, Economics, Business, or related field.
- 3-5 years of relevant experience with digital media strategy, planning, execution and reporting
- Basic understanding of digital media, CPG industry, and competitive landscape
- CPG industry experience and/or Agency experience preferred with experience in digital media strategy, planning, execution and reporting.
- Experience leading projects including proven ability to manage multiple projects effectively and diplomatically
- Strong intellectual curiosity and ability to navigate complex / new situations
- Ability to work cooperatively with internal and external partners – including outside media agencies, creative, delivery teams, business team, and field sales team
- Strong oral and written communication skills
- Technical expertise including excellent knowledge of MS Office programs (Power Point, Excel, Word)
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and Support for Diverse Life Stages and Choices
- Wellbeing programs including Physical, Mental and Financial wellness
- Tuition assistance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital media strategycampaign executiondata analysisinsights generationbudget planningmedia planningpost execution analyticsmarketing mix modelingdata-driven recommendationslower-funnel conversion
Soft skills
project managementcollaborationcommunicationintellectual curiosityproblem-solvingdiplomacyadaptabilityteamworkpresentation skillsstrategic thinking