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About the role
Key responsibilities & impact- Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership
- Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns
- Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities
- Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts
- Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness
- Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks
- Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities
- Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership
- Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion
- Develop and deliver webinar presentations, including live facilitation to support lead generation efforts
- Write, build, and deploy promotional emails to support webinars, content releases, and campaigns
- Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels
- Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership
- Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns
- Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes
- Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs
- Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans
- Monitor campaign and content performance and provide insights to support ongoing optimization and future planning
Requirements
What you’ll need- Bachelor’s degree in Marketing or related field, or equivalent work experience
- 3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B Saas
- Experience with solution positioning and value proposition development
- Ability to create sales enablement assets that drive adoption and support the sales process
- Strong understanding of full-funnel solution messaging across the buyer journey
- Proven ability to partner closely with sales teams and align around revenue goals
- Excellent writing, editing and content development skills
- Ability to craft clear, compelling messaging for government audiences
- Experience with audience-centric storytelling and strategic messaging
- Knowledge of demand generation and lead focused campaign execution
- Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences.
Benefits
Comp & perks- We are approachable.
- We trust you.
- We embrace technology!
- We dress comfortably.
- We are kind.
- We enjoy our team.
- We virtualize everything.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content developmentlead generationcampaign executionsolution positioningvalue proposition developmentsales enablementaudience-centric storytellingdigital campaignswebinar facilitationemail marketing
Soft Skills
collaborationcommunicationwritingeditingstrategic thinkinginsight generationproject managementaudience engagementadaptabilitycreativity
Certifications
Bachelor’s degree in Marketing