MCCi

Solutions Marketing Specialist

MCCi

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership
  • Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns
  • Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities
  • Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts
  • Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness
  • Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks
  • Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities
  • Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership
  • Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion
  • Develop and deliver webinar presentations, including live facilitation to support lead generation efforts
  • Write, build, and deploy promotional emails to support webinars, content releases, and campaigns
  • Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels
  • Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership
  • Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns
  • Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes
  • Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs
  • Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans
  • Monitor campaign and content performance and provide insights to support ongoing optimization and future planning

Requirements

  • Bachelor’s degree in Marketing or related field, or equivalent work experience
  • 3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B Saas
  • Experience with solution positioning and value proposition development
  • Ability to create sales enablement assets that drive adoption and support the sales process
  • Strong understanding of full-funnel solution messaging across the buyer journey
  • Proven ability to partner closely with sales teams and align around revenue goals
  • Excellent writing, editing and content development skills
  • Ability to craft clear, compelling messaging for government audiences
  • Experience with audience-centric storytelling and strategic messaging
  • Knowledge of demand generation and lead focused campaign execution
  • Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences.
Benefits
  • We really ARE more than a company!
  • We have a passion for growth and crushing goals, but we want to do it together as a team and enjoy the ride as we go.
  • WE ARE APPROACHABLE. Want to talk to a member of management or leadership, walk up and say hi.
  • WE TRUST YOU. We don’t have a million rules because we believe you will embrace our Culture Code and make good decisions.
  • WE EMBRACE TECHNOLOGY! We love it, sell it, support it, use it, and need it.
  • WE DRESS COMFORTABLY. We need you to work hard, not wear a tie.
  • WE ARE KIND. Being kind, forgiving, empathetic, and respectful can change your life and everyone around you.
  • WE ENJOY OUR TEAM. Use your webcam, collaborate, build relationships, and recognize others for doing a great job.
  • WE VIRTUALIZE EVERYTHING. We strive for 100% inclusion of our remote teammates.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentlead generationcampaign executionsales enablementsolution positioningvalue proposition developmentaudience-centric storytellingdigital campaignswebinar facilitationemail marketing
Soft Skills
collaborationcommunicationwritingeditingstrategic thinkinginsight generationproject managementaudience engagementadaptabilitycreativity
Certifications
Bachelor’s degree in Marketing