Bilingual Social Media Specialist
McCarthy Tétrault
full-time
Posted on:
Location Type: Office
Location: Montreal • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Managing, Creating and Writing Content
- Ensure adherence to the Firm’s Social Media Decision Tree, applying guidelines consistently to protect brand integrity and mitigate risk.
- Work with Communications Team leaders to develop and support the Firm’s social media strategy, including defining objectives and KPIs.
- Write and edit meaningful content in English and French for the Firm’s social media channels (LinkedIn, Instagram, and Facebook).
- Manage the publication calendar and publish content.
- Develop and support social media campaigns.
- Collaborate with internal stakeholders to amplify relevant Firm content (blogs, articles, events, announcements, etc.).
- Identify and leverage trending content to create timely posts that drive engagement.
- Monitor social media trends, platform updates, algorithm changes, industry news, real-time conversations, and provide reports with actionable recommendations.
- Track competitor activity and social presence, flagging opportunities or potentials risks, and suggest strategic responses.
- Implement and manage social media tools (e.g., employee advocacy, listening, analytics) to enhance performance and engagement.
- Track and analyze social media performance using analytics tools.
- Deliver post-campaign and monthly reports with key insights and recommendations.
- Monitor trends and KPIs to inform strategy and identify opportunities to optimize engagement.
- Educate lawyers and key stakeholders on social media best practices.
- Encourage and support lawyers in sharing Firm content and promoting posts through their personal channels.
- Respond to internal requests for guidance or ad hoc training sessions, providing tailored support as needed.
Requirements
- University degree in marketing, communications, and/or public relations or equivalent.
- Three to five years of experience in social media management, preferably in a professional services or B2B environment.
- Bilingualism (EN-FR) is required as this is a collaborative role at the national level.
- Ability to take complex ideas and turn them into engaging copy for social.
- In-depth knowledge and understanding of Hootsuite.
- Strong project management and organizational skills.
- Ability to work collaboratively and manage multiple priorities in a fast-paced environment.
- Attention to detail and superior judgement.
- Basic knowledge of design software (Canva) and visual communication principles.
Benefits
- Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
- Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
- A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
- Strong community involvement and a commitment to equity, diversity and inclusion.
- A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationsocial media managementbilingualismcopywritingproject managementanalyticssocial media strategyKPI trackingvisual communicationcampaign development
Soft skills
collaborationorganizational skillsattention to detailsuperior judgementability to manage multiple prioritiesengagementtrainingguidancecommunicationcreativity