McAfee

Senior Analyst, Marketing Measurement & Analytics

McAfee

full-time

Posted on:

Location Type: Hybrid

Location: Waterloo • 🇨🇦 Canada

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Salary

💰 CA$100,773 - CA$136,338 per year

Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Build real-time monitoring and alerting frameworks to track in-flight campaign and test performance.
  • Analyze campaign and landing page effectiveness, surfacing actionable insights to improve RO AS I and customer acquisition efficiency.
  • Apply attribution frameworks and campaign data to evaluate acquisition performance and optimize marketing spend.
  • Develop interactive, intuitive reporting that enables stakeholders to quickly understand performance and make data-driven decisions.
  • Design and implement robust measurement strategies for acquisition campaigns and landing pages, including A/B tests, incrementality tests, and other experimental designs.
  • Partner with marketing teams to ensure test results and learnings are shared broadly and inform future strategy.
  • Collaborate with data engineering and data science teams as needed to access and refine data for marketing measurement.
  • Stay current on industry best practices in digital marketing analytics, experimentation, and subscription/e-commerce measurement.

Requirements

  • 3–5 years of experience in marketing analytics, growth analytics, or a related field, ideally in an e-commerce company and/or a subscription-based business.
  • Proficiency in SQL and experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics).
  • Expertise in marketing measurement, including experimental design, campaign attribution, and performance analytics.
  • Experience building dashboards and interactive reports in BI tools such as Power BI, Tableau, or Looker.
  • Experience with campaign management and ad tech platforms such as CM360, Google Ads/Keywords, or similar tools.
  • Exposure to attribution concepts and measurement approaches, with a focus on MMM, MTA, and incrementality.
  • Hands-on, detail-oriented approach, with the ability to translate complex analyses into clear, actionable recommendations.
  • Strong communication and stakeholder management skills, with the ability to influence marketing decisions through data.
  • We prefer someone with a Bachelor’s degree in Economics, Analytics, Statistics, Business or Information Management or related field.
Benefits
  • Bonus Program
  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLdigital analyticsmarketing measurementexperimental designcampaign attributionperformance analyticsdashboard buildinginteractive reportingA/B testingincrementality testing
Soft skills
detail-orientedcommunicationstakeholder managementdata-driven decision makingactionable recommendationscollaborationinfluenceanalytical thinkingproblem-solvingstrategic thinking