Head of GTM, Research Services

Maze

Head of GTM for AI-native Market Research service at Maze, leading go-to-market strategy and pipeline generation. Collaborating across teams to shape offerings and drive market impact.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesLead💰 $220,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep market research domain expertise, including qualitative and quantitative methodologies, and the ability to grow market research services through strategic partnerships and effective sales cycles. Leverages AI to enhance research processes while collaborating across sales, marketing, and product teams to drive commercial outcomes.

Highest-signal resume keywords

Market Research Services GrowthQualitative And Quantitative MethodologiesAI Integration In ResearchSales Cycle ManagementNetwork Activation In Market Research

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Research StrategyStudy DesignCommercial Outcome OwnershipProposal DevelopmentNegotiation Skills

Soft Skills

CollaborationAdaptabilityLeadershipCommunicationEntrepreneurial Mindset

Industry Keywords

Insights ConsultingResearch TechnologyMarket Research BuyersEnterprise Buying ProcessesThought Leadership

About the role

Key responsibilities & impact

Define and co-own the go-to-market strategy for Maze's Market Research service; positioning, packaging, pricing, and target segments.
Partner with the Head of Market Research to shape the offering around what insights buyers actually need and what our AI-native approach makes possible.
Establish the metrics, forecasts, and operating cadence for a new line of business, and iterate quickly on what the market tells you.
Coordinate with our existing sales team to generate qualified pipeline
Partner with Sales and Marketing to deliver enablement, playbooks, joint account planning, and outbound plays.
Activate your own market research network to open doors with insights leaders and research buyers.
Manage opportunities through the full sales cycle: scoping, proposals, pricing, negotiation, and close - bringing in the Head of Market Research as the practitioner voice.
Partner with Marketing to build Maze's voice and presence in the market research category—content, events, communities, and thought leadership.
Represent Maze at industry events and in the broader conversation about how AI is changing research.
Turn early customer wins into stories, references, and repeatable demand.
Act as the connective tissue between Sales, Marketing, Research, and Product, surfacing what the market needs and feeding it back into the service and platform roadmap.
Bring AI into your own daily workflow to do more with less—and model that for the team around you.
As the service scales, help shape the team and playbook that will grow it.

Requirements

What you’ll need

Significant experience growing market research services, insights consulting, or research technology businesses, including ownership of commercial outcomes.
A very strong network of market research buyers and practitioners you can activate from day one.
Deep market research domain expertise: qual and quant methodologies, study design, and how insights organizations buy and operate.
Ideally, some management and entrepreneurial experience—you've built a practice, launched an offering, or started something of your own.
You understand how AI can improve every step of the research process, and you already use it daily to do more with less.
You thrive in zero-to-one environments—comfortable with ambiguity, quick to create structure, and energized by owning outcomes.
You sell expertise, not just software—confident scoping complex research engagements and navigating enterprise buying processes.
You have a point of view on where research is heading and can make buyers, analysts, and practitioners want to be part of it.
You work fluidly with sales, marketing, research, and product teams, and know how to get things done without formal authority.

Benefits

Comp & perks

Health insurance with international coverage, vision, and dental: 100% of the team member premium paid
Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources
Life and Disability Insurance, 100% of the team member premium paid
Flexible time off
Meaningful equity
Company retreats, fully paid for by Maze
New MacBook (laptop), paid for by Maze
Paid Family leave: 16 weeks for birth or adoptive parents
$500/month to be used for dependent health insurance coverage
$1,500 remote work setup fund to ensure you can set up a productive work space
Flexible work schedule where you manage your own working hours
Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more
Virtual social engagements randomly throughout the year
SWAG, we have some really cool swag
Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more