Lead and manage strategic marketing duties and projects, including pharmacy marketing communications, client relationships, and sales/implementation enablement.
Ownership of key initiatives with visibility across the organization, including managing creative materials for pharmacies and maintaining material ordering portal.
Develop marketing strategies for pharmacy openings and growth marketing and develop marketing guides for managed pharmacy clients.
Work directly with clients to support their marketing collateral needs and act as dedicated partner for implementation team – main point of contact on behalf of the marketing organization.
Support sales and implementation teams as they open and support health system and health center clients and their pharmacy locations.
Create, execute and manage time sensitive and strategic marketing communications across all media: print, digital, and social for customers and prospects.
Maintain client portal of marketing materials for all managed pharmacy locations.
Schedule and coordinate business unit events throughout the year by aligning and managing stakeholders’ expectations, event logistics, and deadlines.
Participate as an active member of the Marketing Department, completing assigned tasks efficiently and professionally.
Execute special assignments and tasks.
Requirements
Education: Bachelor’s degree; English Composition, Communications, Journalism, or Marketing preferred.
Experience: Minimum of 3 -5 years’ experience directly related to the functions of the position.
Communication: Excellent written and verbal communication skills; ability to convey ideas clearly and effectively.
Ability to present cross-functional business partners and senior leadership key ideas and campaign plans.
Industry Knowledge: In-depth understanding of the healthcare industry and key stakeholders.
Use competitive intel and key target insights to develop campaign messaging.
Attention to Detail: High level of accuracy and thoroughness in managing projects and campaigns.
Creativity: Strong creative skills with the ability to develop innovative marketing strategies and campaigns
Analytical Thinking: Ability to identify target audiences, derive key insights, and translate them into clear goals and objectives. Utilize data analytics tools to gather and interpret data, providing actionable insights that drive marketing strategies and improve campaign performance.
Team Collaboration: Strong interpersonal skills and the ability to work collaboratively in a team-focused environment.
Technical Proficiency: Proficiency in a variety of computer software applications, including word processing, spreadsheets, databases, and presentation software (Microsoft Word, Excel, PowerPoint).