Digital Marketing

• Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline.
• Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.
• Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
• Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
• Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
• Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.
• Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives.
• Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams.

Demand Generation, Digital Marketing Manager

Inbound Digital Marketing Manager