Head of Digital Experience, Conversion Rate Optimization

Maximus

Head of Digital Experience & Conversion Rate Optimization for Maximus, a telehealth company. Optimize the pre-conversion digital journey and increase conversion rates.

Posted 4/28/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $165,000 - $195,000 per yearWebsite

About the role

Key responsibilities & impact

Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency
Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics
Implement personalization strategies that deliver relevant experiences based on visitor behavior, source, and intent
Establish and exceed aggressive targets for site conversion rates and cost per acquisition
Develop and execute a comprehensive SEO strategy to establish Maximus as the authority in performance medicine
Pioneer our approach to AI engine optimization, ensuring Maximus appears prominently in ChatGPT, Claude, Gemini, Grok, Perplexity, and emerging AI platforms
Build a content engine that drives organic traffic while maintaining scientific accuracy and brand premium positioning
Own organic traffic growth targets, consistently expanding our share of voice in key search verticals
Stay ahead of algorithm changes and emerging discovery platforms to maintain competitive advantage
Map and optimize every step of the prospect journey from awareness through conversion
Partner closely with Paid Media to ensure seamless experiences from ad click to sign-up
Develop sophisticated attribution models to understand the true impact of each pre-conversion touchpoint
Create cohesive acquisition experiences across web, mobile, and emerging digital platforms
Implement advanced analytics to understand visitor behavior and predict conversion likelihood
Manage and mentor the Lifecycle Marketing lead responsible for email and SMS programs
Directly manage a designer supporting web and lifecycle creative needs
Oversee prospect nurture campaigns and behavior-triggered automation flows that drive conversion
Direct retention and re-engagement campaigns for lapsed customers (in partnership with Product team)
Ensure lifecycle programs effectively support both acquisition and retention objectives
Champion segmentation strategies that identify high-value prospects and at-risk customers
Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management
Provide data-driven insights on customer expectations formed during the acquisition journey
Collaborate on optimizing the handoff from marketing to product experience
Share conversion and behavioral data to inform product roadmap decisions
Ensure brand and message consistency across the entire customer lifecycle
Partner with Product teams to align acquisition strategies with product capabilities and roadmap
Collaborate with Creative to ensure brand consistency while optimizing for performance
Work with Data/Analytics teams to build robust measurement frameworks across the full funnel
Own and manage the development resource work queue assigned to the Digital Experience team, prioritizing engineering support for web and lifecycle initiatives
Coordinate with Customer Success to understand customer feedback and pain points
Define and own key acquisition metrics including conversion rate, organic traffic, CAC, and attribution models
Build real-time dashboards that provide actionable insights on the acquisition funnel
Conduct regular competitive analysis of acquisition strategies and conversion experiences
Present performance updates and strategic recommendations to executive leadership
Foster a culture of experimentation and data-driven decision making

Requirements

What you’ll need

7+ years of digital marketing experience with deep expertise in conversion optimization and organic growth, including 5+ years owning a digital experience function in direct-to-consumer environments (Shopify-only backgrounds are insufficient for this role)
Demonstrated AI proficiency; comfortable using AI coding and productivity tools (e.g., Claude, Claude Code, v0, Cursor) to make website updates, run SEO analyses, and execute changes without engineering support
Proven track record of driving significant improvements in conversion rates and organic traffic for D2C brands
Expert-level knowledge of SEO, technical web optimization, and emerging AI discovery platforms
Strong experience with A/B testing platforms, analytics tools, and marketing automation systems
Experience managing designers and development resource work queues
Demonstrated success managing lifecycle marketing programs across acquisition and retention
Experience influencing product decisions through customer insights and data
Fluency in Webflow, Ahrefs, Unbounce, Braze, Looker, Google Analytics, Intercom, and TrustPilot
Familiarity with Webflow CMS and the ability to build and manage pages without engineering dependency
Understanding of telehealth, performance medicine, health tech, or wellness industries is a plus
Bachelor’s degree in Marketing, Computer Science, or related field (Advanced degree preferred)

Benefits

Comp & perks

Competitive compensation package including equity
Comprehensive health and wellness benefits
Access to Maximus performance medicine services and products
Flexible work arrangements
Budget for continuous learning, tools, and professional development
The chance to work with a world-class team obsessed with human optimization
Full Suite: Medical, Dental, Vision, Life Insurance
Flexible vacation/time-off policies
Liquidity of options whenever available
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion optimizationSEOA/B testinganalyticslifecycle marketingdata-driven decision makingcontent managementpersonalization strategiesattribution modelsweb optimization

Soft Skills

leadershipcollaborationcommunicationmentoringstrategic thinkingproblem-solvingcreativityadaptabilityanalytical thinkingstakeholder management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Computer ScienceAdvanced degree in related field