Maximus

Braze Lifecycle, Email Marketing Specialist

Maximus

contract

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $40 - $60 per hour

About the role

  • Build, manage, and optimize lifecycle campaigns in Braze across onboarding, activation, retention, winback, and upsell/cross-sell flows.
  • Design and execute segmentation strategies using Braze audiences, custom attributes, and event data to deliver personalized messaging at scale.
  • Create and manage Canvas flows (multi-step, multi-channel journeys) with proper branching logic, delays, and conversion tracking.
  • Develop and maintain email templates using Braze's drag-and-drop editor and/or custom HTML/CSS, including dynamic content via Liquid templating and Connected Content.
  • Run A/B and multivariate tests on subject lines, send times, content, and flow logic. Document results and iterate.
  • Monitor deliverability metrics (inbox placement, bounce rates, spam complaints) and manage list hygiene, IP warming, and sender reputation.
  • Set up and maintain Braze integrations with our data infrastructure (event tracking, user attribute syncing, webhook triggers).
  • Build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.
  • Ensure all email communications comply with CAN-SPAM, healthcare marketing best practices, and internal MLR review processes where applicable.
  • Collaborate with creative, product, and growth teams to align email strategy with broader marketing and retention goals.

Requirements

  • 3+ years of hands-on experience building and managing campaigns in Braze specifically (not just "familiar with" Braze).
  • Braze certification strongly preferred.
  • Proficiency with Liquid templating language and Connected Content for dynamic personalization.
  • Experience building multi-step Canvas flows with decision splits, audience paths, and action-based triggers.
  • Strong understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), IP warming, throttling, and inbox placement.
  • Working knowledge of HTML/CSS for email (responsive design, cross-client rendering).
  • Experience with A/B testing methodology and statistical significance in an email context.
  • Ability to translate business goals into measurable lifecycle strategies with clear KPIs.
Benefits
  • Maximus does not currently offer any annual bonus.
  • For full time roles, there will be equity in the form of stock options as part of the offer on top of the base salary.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
BrazeLiquid templating languageHTMLCSSA/B testingCanvas flowsSegmentation strategiesEmail deliverabilityEvent trackingConversion tracking
Soft Skills
CollaborationCommunicationAnalytical thinkingProblem-solvingStrategic planning
Certifications
Braze certification