Take end-to-end ownership of campaign setup, management, and optimization across Google Ads (Search, YouTube, Discovery/Demand Gen) and Microsoft Ads.
Meticulously manage keyword strategy.
Treat YouTube as a direct-response performance channel.
Rigorous A/B testing of headlines, descriptions, and extensions, and landing pages.
Utilize internal analytics and multi-touch attribution (MTA) tools alongside platform data to triangulate performance.
Assist in the set-up and evaluation geo holdout tests to prove incrementality.
Maintain visible work queues and rigorous reporting standards.

Requirements

Deep, hands-on mastery of Google Ads and Microsoft Advertising is non-negotiable.
Proven experience managing YouTube for conversions (VAC/Demand Gen), not just brand awareness.
Proficiency with 1st party analytics tools is essential (GA4, Looker, Tableau or the like).
Experience with (or similar tools to) MTA platforms (Northbeam, Triple Whale) and experience implementing tracking pixels (GTM).
You are scrappy.
You base your decisions on numbers, ROAS/CAC targets, and data, not assumptions.

Benefits

Flexible vacation/time-off policies - we manage energy, not time and promote work life flexibility
Exposure to top-tier leadership and a meritocratic culture where the best ideas win regardless of title.
Opportunity to work with a high-growth, science-backed brand changing the landscape of performance medicine.
Opportunity to make a meaningful impact on people's health and wellness
Fast-paced, entrepreneurial environment with significant growth opportunities
Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
Liquidity of options whenever available

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMicrosoft AdvertisingYouTube managementA/B testingkeyword strategy1st party analyticsmulti-touch attributiontracking pixelsdata analysisROAS

Soft Skills

ownershipscrappydata-driven decision makingmeticulousnessreporting standards