Art Director

• Develop and execute creative for paid advertising across Meta, Google, TikTok, YouTube, and other platforms
• Lead the conceptualization and creation of high-converting ad creative, including both video and static ads - for always-on and seasonal campaigns, plus product launches
• Analyze creative performance data and iterate on campaigns for optimal ROAS
• Create compelling narratives around health optimization, peak performance, and wellness that comply with regulatory requirements
• Develop and maintain brand consistency across channels while allowing for platform-specific creative adaptations
• Provide clear direction to designers, editors, and other in-house creatives
• Collaborate cross-functionally across the marketing, product, clinical, and compliance teams
• Manage relationships and workflows with external creative agencies and freelance talent
• Present creative concepts and performance metrics to executive leadership and stakeholders
• Help foster a culture of creative excellence and continuous learning
• Oversee end-to-end creative production processes from concept to launch
• Manage multiple creative projects simultaneously while ensuring timely delivery and quality standards
• Develop templates and repeatable creative constructs
• Ensure all creative assets meet platform specifications and compliance requirements
• Leverage AI ad creation platforms to produce and iterate creative at scale
• Stay current with category and cultural trends that could inform new work
• Regularly report on ad results and effectiveness
• Use data insights to inform creative strategy and identify opportunities for improvement
• A/B test creative elements including messaging, visuals, CTAs, and formats
• Stay current with platform algorithm changes and creative best practices

Associate Creative Director, Advertising & Content

Creative Manager

AI Creative Manager

Art Director

Creative Director, Product

Creative Director