Performance Marketing

• Take end-to-end ownership of campaign setup, management, and optimization across Meta (Facebook/Instagram) and Reddit, transitioning these responsibilities from our current agency partners.
• Utilize creative analytics tools to analyze performance and provide data-backed feedback to our Creative Director and design team to build a high-velocity creative pipeline.
• Utilize internal analytics and multi touch attribution tools alongside platform data to triangulate performance, understand the customer journey, and make informed budget allocation decisions.
• Execute the launch of new channels as we scale, supporting our goal of expanding into multiple channels in 2026.
• Assist in the set up and evaluation of A/B testing and conversion lift studies.

Paid Social Specialist

Senior Paid Media Analyst

Paid Media Manager

Growth & Performance Marketing Manager – DTC focus

Freelance Digital Copywriter/Linguist – Search Advertising PPC