Fractional Sales Lead

Max Retail

Senior sales and marketing leader at Max Retail optimizing demand engine for independent retailers. Path to full-time VP of Sales & Marketing role after fractional engagement.

Posted 6/16/2026part-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Develop product-led growth.
Optimize existing acquisition channels.
Identify and create new channels.
Own organic and AI-era discovery.
Align with existing sales motion.

Requirements

What you’ll need

8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity.
Background in ecommerce, retail tech, or consumer marketplaces.
Direct experience at or with a major two-sided marketplace.
Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences.
Demonstrated experience growing or scaling sales teams that acquire the SMB market.
Hands-on command of SEO and working fluency in GEO and AEO.
Strong product-led growth experience.
Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount.
Availability for a fractional engagement with the intent and ability to convert to full-time.

Benefits

Comp & perks

Fractional engagement with a path to a full-time role
Engagement designed to convert into full-time VP of Sales & Marketing role

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product-led growthSEOGEOAEOacquisition channelsB2BB2CB2B2Csales team scalingROI-based decision making

Soft Skills

leadershipcommunicationstrategic alignment