Senior Partner Marketing Manager

Maverick Payments

Senior Partner Marketing Manager leading partner marketing programs for Maverick Payments. Empowering ISOs, ISVs, and FIs through effective education and co-marketing initiatives.

Posted 7/3/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $135,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the partner marketing strategy and define quarterly and annual plans aligned with partner needs and business priorities
Collaborate with Platform Growth, Partner Relations, Product, and Marketing to align messaging, goals, and campaign priorities
Plan and drive effective product launches and GTM strategies by working cross-functionally with Business Development, Partner Relations, Marketing, and Product teams for new feature releases, enhancements or product updates
Shape differentiated product positioning and messaging that strengthens brand awareness and accelerates adoption across key partner segments
Develop scalable, integrated partner marketing programs, enablement kits and collateral that supports onboarding, enablement, and ongoing partner adoption and engagement
Create and maintain partner-facing resources including, sales playbooks, pitch decks, guides, one‑pagers, FAQs, product sheets, and training materials
Develop compelling sales enablement assets so our internal Business Development and Partner Relations teams can effectively position, sell, and scale products
Deliver a compelling, end-to-end partner experience across all our touchpoints
Own the structure, content, and ongoing optimization of Maverick’s Knowledgebase and partner blog to ensure partners have easy access to accurate, up‑to‑date information
Host partner webinars, training sessions, and product updates to support partner readiness and adoption
Develop and execute co-marketing campaigns with strategic partners, including co-branded emails, landing pages, social content, press releases, and case studies
Serve as a strategic advisor to partners, recommending marketing tactics that support shared goals such as merchant acquisition, activation, and product adoption
Ensure all co-marketing initiatives follow consistent processes for briefing, approvals, asset development, and launch
Produce high-quality partner communications, including newsletters, product updates, announcements, and campaign toolkits
Ensure all partner content aligns with Maverick’s brand, messaging, and product positioning
Track partner marketing performance using HubSpot and other analytics tools
Measure and report on KPIs such as partner engagement, campaign performance, influenced pipeline, and adoption metrics
Identify opportunities to improve partner experience, content effectiveness, and program scalability
Explore AI-driven tools to enhance personalization, efficiency, and content production
Act as the subject matter expert on Maverick products and the marketing point of contact for partner-facing teams, ensuring alignment on messaging, priorities, and partner needs
Support internal sales teams with partner program overviews, presentations, and collateral
Maintain organized documentation, campaign plans, and shared resources for internal visibility
Provide team-level visibility into all assets and provide timely project updates or correspondences in Asana

Requirements

What you’ll need

8+ years of experience in product, partner or growth marketing function
Deep expertise across email, web and digital event-based marketing
Portfolio of relevant marketing work required
Fluent with standard marketing technology and platforms (SendGrid, HubSpot, Asana, Figma etc.)
Exceptional communication skills, with the ability to fluently navigate and align with Marketing Leadership, Platform Growth and Partner Relations teams
Capable of juggling multiple projects and rapidly iterating to deliver impactful results
A relentless learner who thrives in dynamic environments and proactively seeks out new tools to maintain their competitive edge
Ability to think strategically about audience fit, messaging, and objectives
Ability to analyze data and provide actionable insights
Proficiency in integrated marketing and content creation.

Benefits

Comp & perks

Ability to travel, including internationally, as needed

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingGrowth MarketingContent CreationCampaign Performance MeasurementSales EnablementGTM StrategyDigital Event-Based MarketingMarketing TechnologyPartner CommunicationsKPI Tracking

Soft Skills

Exceptional CommunicationProject ManagementStrategic ThinkingAdaptabilityCollaboration