Senior Content Designer
Mercury
Full-Stack Marketing Lead – Content, Lifecycle
Maven
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $200,000 per year
Job Level
Senior
Tech Stack
Maven
About the role
- work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase
- deeply understand what motivates ambitious professionals to buy a Maven course
- build narratives that make enrolling feel exciting and inevitable
- activate a range of tactics to drive mid-funnel frequency, engagement and ultimately conversion to purchase
- own prospect student journey mapping and marketing insights (ie. purchase drivers, barriers)
- segment & personalize communications based on behavior, preferences, and lifecycle stage
- craft effective automated campaigns as well as regular promotional and brand activation emails
- understand our events in Amplitude, and design relevant email automation triggers
Requirements
- 5-8 years experience in marketing with a background in UX, product marketing, content marketing, and/or lifecycle marketing
- Experience in leading CRM programs, ideally on Customer.io
- Proficiency in analytics driven marketing, and quantitative understanding; we run on Amplitude and Metabase
- Evidence of exceptional taste in brand and content decisions, and mastery of the written word
- Stretch between strategic marketing thinking and hands-on execution power
- Comfort operating with autonomy, speed, and high standards
- Deep familiarity with the tech ecosystem
- Experience marketing to professional audiences
- Bonus: Background in the creator economy, expert platforms, edtech, or marketplaces.
Benefits
- strong benefits
- equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
UX marketingproduct marketingcontent marketinglifecycle marketingCRM programsanalytics driven marketingemail automationnarrative buildingcampaign craftinguser journey mapping
Soft skills
strategic thinkinghands-on executionautonomyspeedhigh standardscommunicationcreativityinsight generationengagementpersonalization
