Maven

Content Marketing Manager

• work cross functionally to lead the marketing actions that engage and enrich the user consideration journey towards course purchase
• deeply understand what motivates ambitious professionals to buy a Maven course
• build narratives that make enrolling feel exciting and inevitable
• activate a range of tactics to drive mid-funnel frequency, engagement and ultimately conversion to purchase
• own prospect student journey mapping and marketing insights (ie. purchase drivers, barriers)
• segment & personalize communications based on behavior, preferences, and lifecycle stage
• craft effective automated campaigns as well as regular promotional and brand activation emails
• understand our events in Amplitude, and design relevant email automation triggers

Full-Stack Marketing Lead – Content, Lifecycle

Product Manager

• help take our marketplace to the next level
• scope opportunities, define the roadmap, and learn from what’s working
• collaborate closely with a design lead, 2-3 senior engineers, and co-founders (CEO, CTO)
• report into the VP of Product

Full-Stack Marketing Lead – Content, Lifecycle

Senior Product Manager