Senior Director of Content, Product Marketing
Maven Clinic
full-time
Posted on:
Location Type: Hybrid
Location: New York City • California, New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $208,000 - $245,000 per year
Job Level
Senior
Tech Stack
Maven
About the role
- Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
- Develop and execute positioning strategies that differentiate Maven in market to varying audiences
- Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
- Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling
- Drive unified content strategy from campaigns to thought leadership to field materials
- Ensure consistent storytelling across every strategic deal and customer presentation
- Develop content frameworks that support the field team's pipeline generation goals
- Create scalable content processes that maintain quality while increasing output velocity
- Lead content team members to maintain unified storytelling from TOFU to slideware
- Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
- Partner closely with Product teams to translate market signals and buyer needs into decisions
- Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
- Continue to establish the standard PMM charter and new product introduction framework
- Partner with Growth Marketing to align content strategy with demand generation goals
- Work with Customer Success to develop proof that drives enrollment, accelerate sales cycles and releases that make impact
- Coordinate with clinical teams to translate outcomes data into business impact narratives
- Collaborate with Sales Enablement to ensure consistent, high-quality executive and field assets
Requirements
- 8+ years of B2B product marketing and content strategy experience, preferably with 4+ years in healthcare/benefits
- Proven track record of developing messaging and positioning that drives pipeline outcomes
- Experience leading product marketing for complex, multi-product platforms in enterprise markets
- Strong background in competitive intelligence and market analysis in dynamic industries
- Track record of building and leading high-performing marketing teams
- Demonstrated ability to translate technical product features into business value propositions
- Experience developing messaging frameworks for complex buyer journeys and multiple stakeholder groups
- Strong analytical skills with ability to connect content performance to business outcomes
- Understanding of healthcare benefits procurement and enterprise sales processes preferred
- Experience managing cross-functional initiatives with multiple stakeholders
- Ability to balance strategic thinking with hands-on execution and content creation
- Strong project management skills with ability to prioritize based on business impact
- Proven ability to build processes that scale efficiently as organizations grow
- Location: San Francisco, CA, Seattle, WA or New York, NY Preferred. This role is also to candidates outside these locations
Benefits
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketingcontent strategycompetitive intelligencemarket analysismessaging frameworkspipeline generationproject managementdata analysiscontent creationenterprise sales processes
Soft skills
strategic thinkingleadershipcollaborationcommunicationanalytical skillsprioritizationteam buildingstorytellingexecutioncross-functional management